PERFORMANCE-BASED COLD EMAIL  //  we work on a revenue-share model Apply
Performance-based cold email // B2B

We winwhen you win.

Done-for-you cold email that books qualified sales calls with your ideal buyers. You get the meetings, we earn a share of the revenue you close.

// no retainer games   // aligned incentives   // live in days
outbound, engineered
Rev share
Aligned pricing
0 days
To go live
0%
Done-for-you
Booked
Meetings for you

In one paragraph: ReplyLead is a done-for-you B2B outbound team. We build the target list, run dedicated sending infrastructure, write and test the sequences, work every reply by hand and book qualified meetings onto your calendar. You pay a lean monthly amount covering the infrastructure, plus an agreed share of the revenue that closes. Across one measured 12 month programme that engine sent 1,080,000 emails, produced 5,028 replies and 263 sales-qualified leads.

See for yourself

The work, in the open.

How it works

Not another lead-gen agency. A pipeline engine.

We run the entire outbound machine end to end. You just show up to booked calls and close.

We find & build

AI-verified, ICP-matched prospect lists of the exact decision-makers worth reaching. Then we write copy that earns replies.

We launch & land

Warmed, multi-inbox infrastructure sends at scale and is built to reach the inbox, not spam. We manage every reply.

You close

Qualified, interested calls drop onto your calendar. You do what you do best, and we earn our share from the revenue you close.

What we run for you

The whole outbound stack, handled.

Deliverability at scale

Infrastructure so deep, spam folders forget you exist.

Offer & copy

Messaging engineered for replies, not vanity opens.

Speed to lead

Hot replies routed to you in minutes, not days.

Full transparency

Every reply, meeting, and dollar of pipeline, tracked.

Infrastructure so deep, spam folders forget you exist.

Most agencies run a handful of domains and pray they don’t get flagged.

  • Dedicated inboxes across Google, Outlook and SMTP
  • Automated warmup, rotation and real-time monitoring
  • Your primary domain is never touched
Dedicated
Inbox infra
Daily
Warmup & monitoring
Zero
Risk to your domain

Copy that starts real conversations.

Opens don’t pay the bills. Replies and meetings do.

  • Human and AI copywriting tuned to your exact offer
  • Split-tested for reply rate and positive sentiment
  • Rewritten continuously as the market responds
A/B
Tested every send
ICP
Matched messaging
Weekly
Optimization

The moment they’re interested, you know.

A hot lead cools fast. We don’t let it.

  • Positive replies qualified and flagged instantly
  • Booked straight onto your calendar
  • Follow-up handled until they show up
Minutes
To reply routing
Booked
Onto your calendar
Managed
Every reply

See exactly what your campaign returns.

No black box. Every number, in the open.

  • Live dashboard of replies, meetings and pipeline
  • You own all the data and lists, always
  • Straight-talk reporting, no vanity metrics
100%
Data ownership
Live
Reporting
Real
Pipeline metrics
The model

Priced on your performance.

Most agencies charge a fat retainer whether they perform or not. We’re built differently. We work on a revenue-share model, earning a share of the revenue from the deals we help you close. When your pipeline grows, so does our pay.

1
Performance-alignedOur pay is tied to the revenue you close. Not hours, not emails sent.
2
We win when you winWhen your pipeline grows, so does our pay. It’s that simple.
3
Skin in the gameWe’re all-in on making your campaigns produce, because our upside depends on it.
See if you’re a fit
Rev share
we earn a share of the revenue we help you close
Performance
Based pricing
Aligned
Incentives
You win
We win
How fast we move

Live in days, not months.

What happens the moment you say go.

1
Day 1–2

Onboard & build

We learn your offer and ICP, then build your target list and infrastructure.

2
Day 3–5

Write & warm

Copy is written and split-tested while your inboxes finish warming up.

3
Day 5–7

Launch

Campaigns go live. First positive replies often land within days.

4
Ongoing

Book & scale

Qualified calls hit your calendar. We optimize and scale what works.

See your numbers first

Model exactly how a campaign turns into meetings, closed deals, and ROI.

Open the ROI Calculator

We put our pay on your results.

No fat retainer. No lock-in. Most of our pay is tied to the revenue we help you close - so if we don’t book you qualified meetings, we don’t win either. That’s the whole model: when you win, we win.

Apply to work with us
From the blog

Straight talk on outbound that works.

Read our blog
FAQ

Questions, answered.

What is ReplyLead?
ReplyLead is a done-for-you B2B cold-email agency. We build and run outbound campaigns that book qualified sales meetings with your ideal buyers, on a revenue-share model so our pay is tied to the revenue we help you close.
How does pricing work?
We work on a revenue-share model. Instead of a large fixed retainer, we earn an agreed share of the revenue from the deals we help you close, so our incentives are aligned with your results. Specifics are covered on your intro call.
Who is it for?
B2B companies with a clear offer and a real sales motion, such as B2B SaaS, agencies, and professional services, that can close the meetings we book. It fits best when your deal size makes each booked meeting valuable.
How fast can a campaign go live?
Most campaigns launch within about a week of kickoff, after we onboard, build your list and sending infrastructure, and write and warm up copy. First positive replies often follow within days of going live.
How is ReplyLead different?
Most agencies charge a fixed retainer whether they perform or not. We work on revenue-share, so most of our pay is tied to the pipeline we produce, and we run the whole engine end to end rather than handing you tools. See why teams choose us.
Straight talk

Who it’s for - and who it isn’t.

We only take on clients we can actually produce for. Here’s the honest filter.

A great fit
  • B2B with a clear offer and a sales team that can close the calls we book
  • Deal sizes big enough that each qualified meeting is worth real money
  • You want more booked calls - not another dashboard to babysit
Not a fit
  • Low-ticket B2C or one-off transactional sales
  • No sales process to actually work the meetings we book
  • Shopping for the cheapest vendor instead of a pipeline partner

What one year of outbound actually produced

Most agencies publish adjectives. These are the measured counts from a single 12 month client programme, end to end. One client, not an industry average, and the floor we plan against rather than a promise.

ReplyLead first-party campaign data. Full definitions, methodology and limitations on the reply rate benchmark.
StageMeasuredDerivation
Unique leads contacted540,000source count
Emails sent1,080,000about 2 touches per lead
Replies5,0281 per 215 emails
Sales-qualified leads2631 per 4,100 emails
Replies per qualified lead19reply handling is the constraint

How the four pricing models actually differ

The honest question is not which is cheapest, it is who carries the risk in a quarter where nothing closes.

ModelYou pay forA quarter where nothing closes
Flat retainerTime and accessCosts exactly what a record quarter costs
Pay per appointmentEach booked meetingSame per booking, regardless of outcome
Pay per leadEach delivered recordSame per record, regardless of outcome
ReplyLead: infrastructure + revenue shareA lean monthly amount, plus a share of what closesNo revenue share owed; the infrastructure amount remains

This is shared risk, not pure contingency: the infrastructure amount covers real mailboxes, domains and verification that exist either way. Every tier is published on what a cold email agency costs, and the mechanics are on pricing.

Start where your question is

If you areGo here
Deciding whether to outsource sales development at allAgency versus in-house SDR
Looking for an outsourced SDR functionOutsourced SDR services
Shortlisting SDR providersOutsourced SDR companies compared
Buying booked meetings specificallyB2B appointment setting
Shortlisting appointment setting providersAppointment setting companies compared
Comparing commercial modelsPay per lead, pay per appointment, no retainer
Checking what any of this costsCold email agency cost, by tier
Looking for the underlying numbersReply rate benchmark and full funnel benchmarks

Let’s build your pipeline.

Tell us what you sell and who you sell to. We’ll show you how we’d build your pipeline and what the revenue share looks like. Prefer to talk? Reach us instantly.

Thanks. We’ll be in touch shortly at the email you gave us.
Something went wrong. Please email Mark@ReplyLead.com.