B2B cold email agency // done-for-you outbound on a revenue-share model
Revenue-share lead generation.
ReplyLead is a B2B lead generation and cold email agency for companies with $1M+ in revenue. We run outbound end to end and book the meetings; a lean technology fee covers the sending stack, and we earn a share of the revenue you close. We know what converts - and we are only paid well when it does.
// no retainer games // aligned incentives // live in days
A B2B cold email agency that runs the whole programme.
outbound, engineered
How it works // the whole stack, handled
Not another lead-gen agency. A pipeline engine.
We run the entire outbound machine end to end. You show up to booked calls and close. Scroll: the system lights up stage by stage.
We build the market, run the outreach, work the conversations and hand you the buyers who want to talk. You close. We make more when you close more.
// your outbound department, without building one
25K+
prospects activated / month
The prospecting capacity we can put into market for a qualifying client - your addressable buyers actually being worked, not sitting in a CRM.
Every reply
worked by a real person
Nothing is auto-dumped into your inbox. A human reads, qualifies and moves every conversation toward the next step.
Most of our upside
comes when you close
Beyond the fixed monthly cost of running the campaigns, our pay is a share of revenue that closes. Our economics only work when yours do.
The full pipeline. Seven stages, one owner. Every stage below is ours to run except the last - closing stays with you, and that is exactly where our revenue share comes from.
// your outbound department, without building one
25K+
prospects activated / month
The prospecting capacity we can put into market for a qualifying client - your addressable buyers actually being worked, not sitting in a CRM.
Every reply
worked by a real person
Nothing is auto-dumped into your inbox. A human reads, qualifies and moves every conversation toward the next step.
Most of our upside
comes when you close
Beyond the fixed monthly cost of running the campaigns, our pay is a share of revenue that closes. Our economics only work when yours do.
Measurement discipline // how we count, published
We measure everything. Then we hold ourselves to it.
Most agencies publish adjectives. We run every campaign against written counting rules - and we publish the methodology, definitions and limitations behind any number we ever put in front of you. Scroll the rules.
Everything.
How we count sends
Every send is logged and attributed. Follow-ups included, nothing sampled, nothing removed for looking bad.
per contacted lead
reply rate
ReplyLead's own campaign book, 2026-04-05 to 2026-08-15, across 5 client programmes. Two denominators are published because they disagree: the pooled rate counts every reply against every contacted lead, the median treats every campaign equally. Population, definitions and limitations are on the 2026 benchmarks.
Cold email is not magic, and adjectives are not evidence. How to read reply-rate claims honestly or read the full funnel benchmarks.
The model // who carries the risk
Aligned on what actually closes.
How does ReplyLead pricing work? Every ReplyLead programme has two parts. First, a monthly technology fee covering the sending infrastructure the campaign runs on, based on campaign volume. Second, performance-aligned revenue share: an agreed share of the revenue that closes from the meetings ReplyLead books. There is no large fixed retainer and no per-meeting fee. In a quarter where nothing closes, no revenue share is owed and only that fixed cost remains. This is shared risk, not pure contingency - retainer-free does not mean cost-free, and the infrastructure is real either way. How revenue share compares with the other lead generation revenue models - retainer, pay per lead, pay per appointment, performance-based - is worked through on the revenue model comparison, and the mechanics in full on revenue share vs retainer. See pricing.
Technology layer
monthly fee, by volume- sending domains
- mailboxes
- warmup
- email sequencer
- live verification
- data & enrichment
The stack a campaign physically runs on. One monthly fee, sized to your campaign volume. This is the one fixed cost, and it exists whether a deal closes or not.
Execution layer
no separate fee- ICP & targeting
- list build
- copy & split-testing
- campaign management
- reply handling
- qualification
The people and the work. Not billed as a retainer and not billed by the hour - recovered through the revenue share instead.
What comes out
the deliverable- replies
- qualified conversations
- booked meetings
Every reply is worked by a person, qualified by hand, and the interested ones land on your calendar. Closing stays with you.
Performance-aligned economics
agreed shareAn agreed share of the revenue that closes from those meetings, on an attribution model set before launch. In a quarter where nothing closes, no share is owed and only the technology fee remains.
| Model | You pay for | A quarter where nothing closes |
|---|---|---|
| Flat retainer | Time and access | Costs exactly what a record quarter costs |
| Pay per appointment | Each booked meeting | Same per booking, regardless of outcome |
| Pay per lead | Each delivered record | Same per record, regardless of outcome |
| ReplyLead: technology fee + revenue share | A monthly fee by campaign volume, plus a share of what closes | No revenue share owed; the monthly fee remains |
The fee table and the mechanics are on pricing, and you can model your own numbers in the ROI calculator. For what this category charges generally, see what a cold email agency costs. Comparing models? Start with no-retainer lead generation.
How fast we move
Live in days, not months.
What happens the moment you say go. Most campaigns launch within about a week of kickoff; timelines vary with list size and how fast your inboxes warm.
Onboard & build
We learn your offer and ICP, then build your target list and sending infrastructure.
Write & warm
Copy is written and split-tested while your inboxes finish warming up.
Launch
Campaigns go live. First positive replies often land within days.
Book & scale
Qualified calls hit your calendar. We optimize and scale what works.
Do not take our word for it
The work, in the open.
Named clients, real receipts
LinkedIn profiles you can look up, real email screenshots, real numbers.
MethodologyThe system behind the meetings
Deliverability, data, and reply-engineered copy, run end to end - published, not implied.
The pilotSee replies before you commit
Can you test ReplyLead first? For right-fit companies we build and run the first campaign at our cost - you carry only the technology fee for the sending stack.
Straight talk
Who it is for - and who it is not.
We only take on clients we can actually produce for. The honest filter:
- +B2B with a clear offer and a sales team that can close the calls we book
- +Deal sizes big enough that each qualified meeting is worth real money
- +You want more booked calls - not another dashboard to babysit
- -Low-ticket B2C or one-off transactional sales
- -No sales process to actually work the meetings we book
- -Shopping for the cheapest vendor instead of a pipeline partner
Most of our pay rides on your results.
No fat retainer and no lock-in. Beyond the monthly technology fee that runs your campaigns, most of our pay is an agreed share of the revenue we help you close - so if we do not book you qualified meetings, we do not win either.
Apply to work with usSee your numbers first
Model how a campaign turns into meetings, closed deals and ROI - or price a hire against outsourcing.
First-party research
We run outbound. We also publish what the data says.
Not opinions - measured campaigns, full methodology, definitions and limitations included.
What is a realistic cold email reply rate?
Why most quoted averages are the top of the distribution - and how to read reply-rate claims honestly.
BenchmarksFull funnel cold email benchmarks
From send to qualified meeting: reply rates, bounce rates, follow-up share - with the restatements documented.
CensusWho actually receives B2B email
Which mail providers actually sit behind B2B domains - gateways, Microsoft, Google - and what that does to sending.
DistributionEvery campaign, plotted
The reply-rate spread behind the averages, cut by campaign size.
Decision guideAgency versus in-house SDR
Both sides priced in full, including the ramp nobody budgets for.
MoreAll research and writing
Deliverability, copy, infrastructure and the rest of the data.
Start where your question is
| If you are | Go here |
|---|---|
| Deciding whether to outsource sales development at all | Agency versus in-house SDR |
| Looking for an outsourced SDR function | Outsourced SDR services |
| Shortlisting SDR providers | Outsourced SDR companies compared |
| Comparing lead generation services and agencies | Lead generation services, compared |
| Weighing sales outsourcing models | Sales outsourcing: models and costs |
| Working out who should own each part of outbound | Done-for-you outbound |
| Pricing a hire against outsourcing with your own numbers | SDR cost calculator |
| Running outbound for a B2B SaaS product | Outbound agency for B2B SaaS |
| Buying booked meetings specifically | B2B appointment setting |
| Shortlisting appointment setting providers | Appointment setting companies compared |
| Comparing commercial models | Pay per lead, pay per appointment, no retainer |
| Checking what any of this costs | Cold email agency cost, by tier |
| Looking for the underlying numbers | Realistic reply rates, reply rate benchmark and full funnel benchmarks |
FAQ
Questions, answered.
What is ReplyLead?
How does pricing work?
Who is it for?
How fast can a campaign go live?
How is ReplyLead different?
How does ReplyLead measure results?
Does ReplyLead publish its methodology?
Let’s build your pipeline.
Tell us what you sell and who you sell to. We’ll show you how we’d build your pipeline and what the revenue share looks like. Prefer to talk? Reach us instantly.