What is ReplyLead? In one paragraph: ReplyLead is a done-for-you B2B outbound team. We build the target list, run dedicated sending infrastructure on separate domains, write and test the sequences, work every reply by hand and book qualified meetings onto your calendar. You pay a lean monthly amount covering the infrastructure, plus an agreed share of the revenue that closes. We measure every campaign end to end against written definitions, and we publish our operating methodology - definitions and limitations included - rather than adjectives.

Who is ReplyLead for? B2B companies with a clear offer, deal sizes that make each qualified meeting valuable, and a sales motion that can close booked calls.

How does pricing work? A lean monthly infrastructure amount plus an agreed share of revenue that closes. No large fixed retainer. In a quarter where nothing closes, no revenue share is owed.

How is it different? Traditional agencies charge the same retainer whether or not results happen. Most of ReplyLead's pay only exists when your revenue does.

outbound, engineered

How it works // the whole stack, handled

Not another lead-gen agency. A pipeline engine.

We run the entire outbound machine end to end. You show up to booked calls and close. Scroll: the system lights up stage by stage.

The full pipeline. Seven stages, one owner. Every stage below is ours to run except the last - closing stays with you, and that is exactly where our revenue share comes from.

We find and build. AI-verified, ICP-matched prospect lists of the exact decision-makers worth reaching - verified immediately before sending, not months earlier. Then copy written and split-tested to earn replies, not vanity opens.

ICP-matched listsverified before sendcopy A/B tested every send

We launch and land. Dedicated inboxes across Google, Outlook and SMTP on separate sending domains - your primary domain is never in the sending path. Automated warmup, rotation and daily monitoring, sending at a pace the infrastructure can carry. Every reply is worked by hand; hot replies are routed to you in minutes, not days.

separate sending domainswarmup + daily monitoringreplies routed in minutes

You close. Qualified, interested calls drop onto your calendar with follow-up handled until they show. You see a live dashboard of replies, meetings and pipeline; you own all data and lists, always. We earn our share from the revenue you close - which is why every stage before this one has to work.

booked onto your calendar100% data ownershipstraight-talk reporting

See the full breakdown → What done-for-you includes →

Measurement discipline // how we count, published

We measure everything. Then we hold ourselves to it.

Most agencies publish adjectives. We run every campaign against written counting rules - and we publish the methodology, definitions and limitations behind any number we ever put in front of you. Scroll the rules.

Everything.

How we count sends

Every send is logged and attributed. Follow-ups included, nothing sampled, nothing removed for looking bad.

Each lead is counted once. One first touch per lead; everything beyond it is tracked as follow-up, and we watch that split campaign by campaign.

One reply per lead who replied - including every no and every out-of-office. We count the uncomfortable ones too.

Every campaign with sends is in the book. No highlight reel, no quiet deletions - and campaigns too small for per-campaign statistics are labeled as exactly that.

We benchmark on the median, per contacted lead. Not the best week, not per delivered email. The definition changes the number, so we publish the definition.

Best campaigns are outliers, not plans. Anyone quoting you their best campaign as an "average" is quoting the top of the distribution - we say which is which.

Cold email is not magic, and adjectives are not evidence. How to read reply-rate claims honestly or read the full funnel benchmarks.

The model // who carries the risk

Priced on your performance.

How does ReplyLead pricing work? ReplyLead charges a lean monthly amount that covers real sending infrastructure - domains, mailboxes, warmup, verification - plus an agreed share of the revenue from deals that close. There is no large fixed retainer. In a quarter where nothing closes, no revenue share is owed and only the infrastructure amount remains. This is shared risk, not pure contingency: the infrastructure exists either way.

1

Performance-alignedMost of our pay is tied to the revenue you close. Not hours, not emails sent.

2

We win when you winWhen your pipeline grows, so does our pay. It is that simple.

3

Skin in the gameWe are all-in on making campaigns produce, because our upside depends on it.

See if you are a fit

Illustrative shapes, not a projection or a guarantee. The green line starts at the infrastructure amount and rises only with closed revenue.

The honest question is not which model is cheapest - it is who carries the risk in a quarter where nothing closes.
Model	You pay for	A quarter where nothing closes
Flat retainer	Time and access	Costs exactly what a record quarter costs
Pay per appointment	Each booked meeting	Same per booking, regardless of outcome
Pay per lead	Each delivered record	Same per record, regardless of outcome
ReplyLead: infrastructure + revenue share	A lean monthly amount, plus a share of what closes	No revenue share owed; the infrastructure amount remains

Every tier is published on what a cold email agency costs, and the mechanics are on pricing. Comparing models? Start with no-retainer lead generation.

How fast we move

Live in days, not months.

What happens the moment you say go. Most campaigns launch within about a week of kickoff; timelines vary with list size and how fast your inboxes warm.

1

Day 1-2

Onboard & build

We learn your offer and ICP, then build your target list and sending infrastructure.

2

Day 3-5

Write & warm

Copy is written and split-tested while your inboxes finish warming up.

3

Day 5-7

Launch

Campaigns go live. First positive replies often land within days.

4

Ongoing

Book & scale

Qualified calls hit your calendar. We optimize and scale what works.

Do not take our word for it

The work, in the open.

Proof you can verify

Named clients, real receipts

LinkedIn profiles you can look up, real email screenshots, real numbers.

Methodology

The system behind the meetings

Deliverability, data, and reply-engineered copy, run end to end - published, not implied.

The pilot

See replies before you commit

Can you test ReplyLead first? Yes: we build and run your first campaign at our cost. No retainer to find out if it works.

Straight talk

Who it is for - and who it is not.

We only take on clients we can actually produce for. The honest filter:

A great fit

+B2B with a clear offer and a sales team that can close the calls we book
+Deal sizes big enough that each qualified meeting is worth real money
+You want more booked calls - not another dashboard to babysit

Not a fit

-Low-ticket B2C or one-off transactional sales
-No sales process to actually work the meetings we book
-Shopping for the cheapest vendor instead of a pipeline partner

We put our pay on your results.

No fat retainer. No lock-in. Most of our pay is tied to the revenue we help you close - so if we do not book you qualified meetings, we do not win either. That is the whole model: when you win, we win.

Apply to work with us

See your numbers first

Model how a campaign turns into meetings, closed deals and ROI - or price a hire against outsourcing.

Open the ROI Calculator SDR cost calculator

First-party research

We run outbound. We also publish what the data says.

Not opinions - measured campaigns, full methodology, definitions and limitations included.

Flagship analysis

What is a realistic cold email reply rate?

Why most quoted averages are the top of the distribution - and how to read reply-rate claims honestly.

Benchmarks

Full funnel cold email benchmarks

From send to qualified meeting: reply rates, bounce rates, follow-up share - with the restatements documented.

Census

Who actually receives B2B email

Which mail providers actually sit behind B2B domains - gateways, Microsoft, Google - and what that does to sending.

Distribution

Every campaign, plotted

The reply-rate spread behind the averages, cut by campaign size.

Decision guide

Agency versus in-house SDR

Both sides priced in full, including the ramp nobody budgets for.

More

All research and writing

Deliverability, copy, infrastructure and the rest of the data.

Start where your question is

If you are	Go here
Deciding whether to outsource sales development at all	Agency versus in-house SDR
Looking for an outsourced SDR function	Outsourced SDR services
Shortlisting SDR providers	Outsourced SDR companies compared
Working out who should own each part of outbound	Done-for-you outbound
Pricing a hire against outsourcing with your own numbers	SDR cost calculator
Running outbound for a B2B SaaS product	Outbound agency for B2B SaaS
Buying booked meetings specifically	B2B appointment setting
Shortlisting appointment setting providers	Appointment setting companies compared
Comparing commercial models	Pay per lead, pay per appointment, no retainer
Checking what any of this costs	Cold email agency cost, by tier
Looking for the underlying numbers	Realistic reply rates, reply rate benchmark and full funnel benchmarks

FAQ

Questions, answered.

What is ReplyLead?

ReplyLead is a done-for-you B2B cold-email agency. We build and run outbound campaigns that book qualified sales meetings with your ideal buyers, on a revenue-share model so our pay is tied to the revenue we help you close.

How does pricing work?

ReplyLead works on a revenue-share model: a lean monthly amount covers the sending infrastructure, and instead of a large fixed retainer we earn an agreed share of the revenue from the deals we help you close. In a quarter where nothing closes, no revenue share is owed. Specifics are covered on your intro call and on pricing.

Who is it for?

B2B companies with a clear offer and a real sales motion, such as B2B SaaS, agencies, and professional services, that can close the meetings we book. It fits best when your deal size makes each booked meeting valuable.

How fast can a campaign go live?

Most campaigns launch within about a week of kickoff, after we onboard, build your list and sending infrastructure, and write and warm up copy. First positive replies often follow within days of going live. Timelines vary with list size and warmup.

How is ReplyLead different?

Most agencies charge a fixed retainer whether they perform or not. We work on revenue-share, so most of our pay is tied to the pipeline we produce, and we run the whole engine end to end rather than handing you tools. See why teams choose us.

How does ReplyLead measure results?

Every campaign is measured end to end - sends, replies, qualified meetings - against written counting rules, and we publish the methodology, definitions and limitations rather than highlight reels. Results depend on your offer, market and deal size; the honest place to start is the methodology and the case studies.

Does ReplyLead publish its methodology?

Yes. The operating methodology is on methodology, and every published statistic carries its population, definition and analysis date - see the benchmarks.

Let’s build your pipeline.

Tell us what you sell and who you sell to. We’ll show you how we’d build your pipeline and what the revenue share looks like. Prefer to talk? Reach us instantly.

Book a call Mark@ReplyLead.com

We win when you win.