Performance-based pricing

You win,
then we win.

Q: How do I get a quote?

Apply here or book an intro call . Tell us what you sell, your average deal size, and who your ideal customer is, and we will show you how the revenue-share model would work for your business.

No fat monthly retainer. ReplyLead runs on a revenue-share model, so most of our pay is tied to the pipeline we actually produce. Our incentives sit on the same side of the table as yours.

Get a quote Estimate your ROI & fees

parts to the price, nothing hidden

published volume tiers

per-meeting fees, ever

How much does ReplyLead cost? The short answer: ReplyLead pricing has two parts. A lean monthly amount covering the dedicated sending infrastructure that runs your campaign, published across seven volume tiers from $2,023 to $44,090 a month depending on send volume. Plus an agreed share of the revenue that closes from meetings we book. In a period where nothing closes, no revenue share is owed and the infrastructure amount remains, because mailboxes, domains and verification are real costs that exist either way. There is no large fixed retainer and no per-meeting fee.

How it works

The revenue-share model, in three steps.

Simple, aligned, and built so we only win meaningfully when you close revenue.

Step 01

Align

We agree your ICP, offer, and a clear attribution model up front, based on the meetings we book and the deals that close from them. No guesswork later.

Step 02

Launch

We build the full engine: dedicated infrastructure, ICP-matched lists, split-tested copy, and warmed inboxes, then start booking qualified meetings onto your calendar. This is outbound run end to end.

Step 03

You close the pipeline we generate, and we earn our agreed share of that revenue. Most of our pay rides on results, so we push for meetings that turn into deals.

Why not a retainer

Retainer vs revenue share.

The honest question is not which is cheapest, it is who carries the risk in a quarter where nothing closes.

Traditional retainer agency

xLarge fixed fee every month, results or not
xFee covers the agreed scope or capacity
xReview delivery commitments and credits
xAssess reporting, service quality and incentives

ReplyLead revenue share

+Most of our pay is tied to closed revenue
+Paid for booked meetings that become deals
+We carry the performance risk with you
+One shared goal: pipeline that closes

What's included

The whole engine, nothing to assemble.

+ICP-matched prospect list building and verification

+Cold-email copywriting and continuous split-testing

+Dedicated sending domains and warmed inboxes

+Full authentication and deliverability management

+Reply management and meeting qualification

+Meetings booked straight to your calendar

+Transparent reporting on replies and pipeline

+Ongoing optimization as the data comes in

Beyond the revenue share, campaigns run on dedicated sending infrastructure that carries a monthly technology fee, the only fixed cost. The ROI calculator itemizes every tool and its cost at your sending volume, right next to your projected return. You can also read the deliverability guide or see why teams choose ReplyLead. For how these numbers compare with retainer and pay-per-meeting agencies, see what a cold email agency really costs.

Open the ROI & technology-fee calculator

Scope and evidence

What does the money actually buy?

The reporting to agree before launch

Agree the evidence and stage definitions before forecasting results or calculating revenue share. Ask for a dated reporting period, distinct outcomes and an attribution rule. Reply counts alone do not establish meetings held, accepted opportunities or closed revenue.

A proposed reporting checklist for your agreement, not historical results or a delivery forecast. See published client evidence and its limitations.
Stage	Evidence to request	Acceptance rule
Campaign delivery	Dated activity and reply reporting	Define the reporting period and separate automatic responses from interest.
Booked meeting	Confirmed calendar event and thread context	Record target fit, attendee role and the agreed reason for the conversation.
Held meeting	Attendance status and call notes	Count attended meetings separately from bookings; define reschedules and no-shows.
Accepted opportunity	Sales acceptance in your CRM	Your sales team applies the written qualification criteria.
Attributed closed revenue	Closed-deal record and agreed payment evidence	Apply the attribution window, exclusions and revenue-share terms in your agreement.

How the four pricing models actually differ

The honest question is not which is cheapest, it is who carries the risk in a quarter where nothing closes.

Model	You pay for	A quarter where nothing closes
Flat retainer	Defined service scope or capacity	The fixed fee remains, subject to credits, variable charges and cancellation terms.
Pay per appointment	The booked, held or accepted event specified in the agreement	Payment follows the contract; no-show, rejection and replacement terms affect cost.
Pay per lead	The delivered unit and acceptance criteria specified in the agreement	Payment follows the contract; duplicate, rejection and credit terms affect cost.
ReplyLead: infrastructure + revenue share	A lean monthly amount, plus a share of what closes	No revenue share owed; the infrastructure amount remains

This is shared risk, not pure contingency: the infrastructure amount covers real mailboxes, domains and verification that exist either way. Every tier is published on what a cold email agency costs, and the mechanics are on this page.

What you are buying, itemised

Component	What it covers	How it is charged
Sending infrastructure	Dedicated mailboxes and sending domains, warmup, the email sequencer, live list verification, data and enrichment tools	Lean monthly amount, published by volume tier
The team and the work	ICP definition, list build, copy, testing, reply handling, qualification, booking	Recovered through the revenue share
Outcome	Qualified meetings that convert to closed revenue	Agreed share of what actually closes

This page covers how ReplyLead prices. For what agencies in this category charge generally, including the seven-tier fee table in full, see how much a cold email agency costs.

The price at a glance

The model: Two parts: a lean monthly infrastructure amount plus an agreed revenue share. No large fixed retainer, no per-meeting fee.
Infrastructure amount: $2,023 to $44,090 a month across seven published volume tiers, set by send volume.
Revenue share: An agreed share of revenue that closes from meetings we book - percentage and attribution window set on the intro call.
If nothing closes: No revenue share is owed. The infrastructure amount remains, because mailboxes, domains and verification are real costs either way.
The work itself: ICP, lists, copy, testing, reply handling, qualification and booking are recovered through the share, not billed as a retainer.
Full tier table: Published in full on what a cold email agency costs, itemised at your volume in the ROI calculator.

Pricing FAQ

Straight answers on cost.

How much does ReplyLead cost?

ReplyLead has two price components: published monthly infrastructure fees from $2,023 to $44,090 across seven volume tiers, plus an agreed share of attributable closed revenue. The revenue-share percentage, attribution window and other terms require a proposal. Infrastructure alone is not the complete price.

Is there a setup or technology fee?

There is no large monthly retainer of the kind traditional agencies charge. A monthly technology fee covers the dedicated sending infrastructure that runs your campaign, mailboxes, domains, warmup, and sending tools, and the bulk of our compensation comes from the revenue share, which keeps our incentives aligned with yours. You can see a full breakdown of that fee at your sending volume in the ROI calculator. We walk through specifics on your intro call.

How is the revenue share calculated?

We agree an attribution model up front, based on the meetings we book and the deals that close from them. Because it is a share of real closed revenue, we only earn meaningfully when you do. The percentage and attribution window are tailored to your average deal size and sales cycle.

Why revenue share instead of a flat retainer?

Revenue share links part of our compensation to attributable closed revenue. The infrastructure fee still applies, and your sales effort, delivery costs and time remain. This does not eliminate downside risk or establish that our model is cheaper than a retainer. Compare the complete terms and the evidence relevant to your business.

Who is a good fit for this model?

B2B companies with a clear offer, a real sales motion to close the meetings we book, and a deal size that makes each booked meeting valuable. If you can close the pipeline we generate, the model works well for both sides.

Is there a long-term contract?

We keep terms straightforward and performance-based rather than locking you into a long fixed commitment. The goal is that the results keep you, not the contract. We cover exact terms on your intro call.

How do I get a quote?

Apply here or book an intro call. Tell us what you sell, your average deal size, and who your ideal customer is, and we will show you how the revenue-share model would work for your business.

Pricing that rewards results.

Tell us your offer and deal size, and we will show you exactly how the revenue share would work. No retainer to lose.

Apply to work with us

Compare providers. Compare this model with the B2B lead generation companies, the sales outsourcing companies and the appointment setting companies on their published prices.

You win,then we win.