PRICING

You win, then we win.

The short answer: ReplyLead pricing has two parts. A lean monthly amount covering the dedicated sending infrastructure that runs your campaign, published across seven volume tiers from $2,023 to $44,090 a month depending on send volume. Plus an agreed share of the revenue that closes from meetings we book. In a period where nothing closes, no revenue share is owed and the infrastructure amount remains, because mailboxes, domains and verification are real costs that exist either way. There is no large fixed retainer and no per-meeting fee.

No fat monthly retainer. ReplyLead runs on a revenue-share model, so most of our pay is tied to the pipeline we actually produce. Our incentives sit on the same side of the table as yours.

Get a quote Estimate your ROI & fees

Line-art of an upward revenue growth curve with data nodes

HOW IT WORKS

The revenue-share model, in three steps.

Simple, aligned, and built so we only win meaningfully when you close revenue.

STEP 01

Align

We agree your ICP, offer, and a clear attribution model up front, based on the meetings we book and the deals that close from them. No guesswork later.

STEP 02

Launch

We build the full engine: dedicated infrastructure, ICP-matched lists, split-tested copy, and warmed inboxes, then start booking qualified meetings onto your calendar. This is outbound run end to end.

STEP 03

You close the pipeline we generate, and we earn our agreed share of that revenue. Most of our pay rides on results, so we push for meetings that turn into deals.

WHY NOT A RETAINER

Retainer vs revenue share.

Traditional retainer agency

xLarge fixed fee every month, results or not
xPaid for activity, not outcomes
xYour risk if a campaign underperforms
xIncentives drift from your revenue

ReplyLead revenue share

+Most of our pay is tied to closed revenue
+Paid for booked meetings that become deals
+We carry the performance risk with you
+One shared goal: pipeline that closes

WHAT'S INCLUDED

The whole engine, nothing to assemble.

+ICP-matched prospect list building and verification

+Cold-email copywriting and continuous split-testing

+Dedicated sending domains and warmed inboxes

+Full authentication and deliverability management

+Reply management and meeting qualification

+Meetings booked straight to your calendar

+Transparent reporting on replies and pipeline

+Ongoing optimization as the data comes in

Beyond the revenue share, campaigns run on dedicated sending infrastructure that carries a monthly technology fee, the only fixed cost. The ROI calculator itemizes every tool and its cost at your sending volume, right next to your projected return. You can also read the deliverability guide or see why teams choose ReplyLead. For how these numbers compare with retainer and pay-per-meeting agencies, see what a cold email agency really costs.

Open the ROI & technology-fee calculator

What one year of outbound actually produced

Most agencies publish adjectives. These are the measured counts from a single 12 month client programme, end to end. One client, not an industry average, and the floor we plan against rather than a promise.

\g<1>263\g<2>12-month e-commerce campaign, ~22 a month\g<3>

ReplyLead first-party campaign data. Full definitions, methodology and limitations on the reply rate benchmark.
Stage	Measured	Derivation
Unique leads contacted	540,000	source count
Emails sent	1,080,000	about 2 touches per lead
Replies	5,028	1 per 215 emails
Qualified sales meetings
Replies per qualified lead	19	reply handling is the constraint

How the four pricing models actually differ

The honest question is not which is cheapest, it is who carries the risk in a quarter where nothing closes.

Model	You pay for	A quarter where nothing closes
Flat retainer	Time and access	Costs exactly what a record quarter costs
Pay per appointment	Each booked meeting	Same per booking, regardless of outcome
Pay per lead	Each delivered record	Same per record, regardless of outcome
ReplyLead: infrastructure + revenue share	A lean monthly amount, plus a share of what closes	No revenue share owed; the infrastructure amount remains

This is shared risk, not pure contingency: the infrastructure amount covers real mailboxes, domains and verification that exist either way. Every tier is published on what a cold email agency costs, and the mechanics are on pricing.

What you are buying, itemised

Component	What it covers	How it is charged
Sending infrastructure	Dedicated mailboxes and sending domains, warmup, the email sequencer, live list verification, data and enrichment tools	Lean monthly amount, published by volume tier
The team and the work	ICP definition, list build, copy, testing, reply handling, qualification, booking	Recovered through the revenue share
Outcome	Qualified meetings that convert to closed revenue	Agreed share of what actually closes

This page covers how ReplyLead prices. For what agencies in this category charge generally, including the seven-tier fee table in full, see how much a cold email agency costs.

PRICING FAQ

Straight answers on cost.

How much does ReplyLead cost?+

We work on a revenue-share model rather than a large fixed retainer. We earn an agreed share of the revenue from the deals we help you source and close, so most of our pay is tied to results we actually produce. Exact terms depend on your deal size and sales cycle and are set on a short intro call.

Is there a setup or technology fee?+

There is no large monthly retainer of the kind traditional agencies charge. A monthly technology fee covers the dedicated sending infrastructure that runs your campaign, mailboxes, domains, warmup, and sending tools, and the bulk of our compensation comes from the revenue share, which keeps our incentives aligned with yours. You can see a full breakdown of that fee at your sending volume in the ROI calculator. We walk through specifics on your intro call.

How is the revenue share calculated?+

We agree an attribution model up front, based on the meetings we book and the deals that close from them. Because it is a share of real closed revenue, we only earn meaningfully when you do. The percentage and attribution window are tailored to your average deal size and sales cycle.

Why revenue share instead of a flat retainer?+

A flat retainer pays the agency whether or not it performs. Revenue share ties our pay to the revenue we help you close, so we are motivated to book meetings that actually turn into deals, not just hit activity metrics. It removes most of your downside risk and aligns both sides on the same outcome.

Who is a good fit for this model?+

B2B companies with a clear offer, a real sales motion to close the meetings we book, and a deal size that makes each booked meeting valuable. If you can close the pipeline we generate, the model works well for both sides.

Is there a long-term contract?+

We keep terms straightforward and performance-based rather than locking you into a long fixed commitment. The goal is that the results keep you, not the contract. We cover exact terms on your intro call.

How do I get a quote?+

Apply here or book an intro call. Tell us what you sell, your average deal size, and who your ideal customer is, and we will show you how the revenue-share model would work for your business.

Pricing that rewards results.

Tell us your offer and deal size, and we will show you exactly how the revenue share would work. No retainer to lose.

Apply to work with us