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REPLYLEAD / CLIENT EVIDENCE

B2B lead generation
case studies.

Compare seven client examples by business model, outcome and evidence type. Open the source notes before using a result to evaluate your own programme.

Explore the case studies How to read the results

Different clients. Different reporting periods. Each result keeps its context.

01 / EVIDENCE EXPLORER

Find the evidence
that fits your question.

Filter by business model. Add Campaigner, LGX or UpCounsel to a comparison brief that keeps each result’s period, source and measurement limits.

Campaigner

20

positive leads in a one-month sample

Business model
Email marketing software
Period
One-month sample (ReplyLead-reported)

Email marketing software in Ziff Davis’s MarTech division (the Moz Group). ReplyLead describes a one-month sample with 20 positive leads; the retained campaign workbook confirms the count.

Inspect the source & metric

The retained campaign workbook records 20 positive leads. Its Interested Leads column sums to 20 across the campaign summary. Labels include interested replies and requests for information.

ReplyLead identifies the 20-lead result as a one-month sample. The workbook confirms 20 interested-lead labels but does not independently identify the exact month or isolate that result by start and end dates; its retained reply threads span multiple months. A positive lead label does not establish attendance, sales acceptance or a won customer. This is a Campaigner engagement, not a separate result for Moz’s SEO product.

Source for the count: retained client reporting workbook. The one-month timeframe is ReplyLead-reported. Business context: Campaigner and Ziff Davis’s MarTech (Moz Group) page.

Evaluate scope ↗

Read the campaign execution ↗

LGX

54

leads in one month

Business model
Shipping software + services
Period
Reported 30 August 2024

A shipping platform with no platform or subscription fee, with ecommerce integrations, an API and logistics services. ReplyLead reports 54 leads in a one-month campaign period.

Inspect the source & metric

ReplyLead’s account of this work reports 54 leads in one month, reported on 30 August 2024. One prospect was reported to have US$12.3 million in annual revenue.

That revenue describes the prospect’s business size. It is not campaign-generated revenue. The exact month boundaries and lead-stage definition were not supplied; this figure does not establish held meetings, customers or revenue collected.

Campaign evidence: ReplyLead’s first-party client account, confirmed 19 September 2026. Business context: LGX’s shipping platform and services. Its no-subscription-fee platform and service model differs from subscription-only SaaS.

Evaluate scope ↗

Read the campaign execution ↗

UpCounsel

189

positive replies

Business model
Legal-services marketplace
Period
Reporting interval unspecified

The “UpCounsel Cold Leads (Outreach.io list)” campaign row shows 5,640 sent, 271 replies and 189 positive replies.

Inspect the source & metric

The dashboard capture shows 5,640 sent, 271 replies and 189 positive replies for the UpCounsel campaign row. The separate Client Connect row is excluded.

69.74% of the 271 replies are labelled positive (189 ÷ 271). This describes the share of replies, not a reply rate per email sent.

The capture does not establish a reporting interval, held meetings, legal engagements or collected revenue. Source: client-supplied campaign dashboard capture, reviewed 19 September 2026. Business context: UpCounsel, a legal-services marketplace.

Explore the process ↗

Read the campaign execution ↗ · View the original dashboard ↗

More client work

Client references and programme results. Open the full case study for each metric’s provenance and scope.

★ Client since 2024 · still active
Luke Jones, CEO Coaching International
Luke Jones
Digital Marketing Director, CEO Coaching International
Luke Jones ↗ CEO Coaching ↗
90+positive replies / mo
2024client since
Activestill running
LinkedIn recommendation for Mark Glazer from Luke Jones, CEO Coaching International
✓ Verified · LinkedIn recommendation (click to enlarge)
Email from Luke Jones, CEO Coaching International, on ReplyLead lead quality
✓ Verified · client email, Aug 2024 (click to enlarge)
The campaign also helped generate a major opportunity connected to Neil Patel, one of the most recognized names in marketing.

Read the full CEO Coaching International case study →

ReplyLead-reported relationship
Basil Aribi, Media Funds & CTAP Inc.
Basil Aribi
Co-founding Partner, Media Funds & CTAP Inc.
Basil Aribi ↗ CTAP Inc. ↗
75Kreported monthly sends
Scopeoperator-reported
2011reported relationship start
Want a reference? Reference availability must be confirmed through an agreed process. View the professional profile ↗

Read the full CTAP and Media Funds case study →

ReplyLead-reported outcome
JH
Joe Honer
Owner, TrailerSteps.com
Joe Honer ↗ TrailerSteps.com ↗
60+reported monthly leads
Scopemanaged outbound
ReplyLeadoperator account

// See the business for yourself at TrailerSteps.com.

Read the full TrailerSteps case study →

★ Tracked live from our client portal ◆ Acquired by HomeServe USA
Vincodo logo
Digital agency acquired by HomeServe USA · B2B outbound · 12-month results, logged live in our client portal
LinkedIn ↗ Website ↗
Acquired by HomeServe USA. In 2020, HomeServe USA, the home-repair company serving more than 4.4 million customers across the U.S. and Canada, acquired Vincodo as its first in-house search marketing team, with a team built to serve its home repair, HVAC and eLocal clients. ReplyLead ran Vincodo’s outbound: cold email and LinkedIn campaigns to home-services companies, universities across the US and Canada, and ecommerce brands. Read the acquisition news ↗
263SQLs · sales-qualified
Scopereported programme
12 moreported programme period
24KLinkedIn invites
Email from Tim Daly on 21 May 2025 describing a Dalhousie University lead as solid.
✉ Client email · “a solid lead” (click to enlarge)
Every reply, meeting and opportunity is tracked in a live ReplyLead portal the client logs into. Ask for a walkthrough on your call.

Read the full Vincodo case study →

✎ In the press

Creative Science

Featured coverage of Mark Glazer on how cold email is evolving, and the thinking behind how ReplyLead runs campaigns today.

Read the article →
CAMPAIGNER / EXECUTION NOTES

From audience signals
to a relevant conversation.

A software campaign built around ecommerce fit, platform audiences, industry-specific messaging and lookalike accounts. Strategy comes from ReplyLead’s campaign account; examples and reporting come from retained records.

The targeting brief

The ecommerce brief focused on companies in the United States and Canada with more than $5 million in annual company revenue. Relevant contacts were selected by role. A SendGrid-focused campaign used a 1–100 employee size criterion.

Revenue and employee count describe separate targeting criteria. The available records do not establish that every account met both. The revenue threshold is a company-selection criterion, not an ARR or campaign-revenue result; its currency was not specified in the campaign account.

The commercial question

The outreach explored whether a company’s email platform, ecommerce setup and communication needs made Campaigner worth evaluating. It connected the account’s business context to a product conversation.

A SendGrid audience connection was an initial research signal. Following or engaging with a platform’s LinkedIn page does not establish current use, dissatisfaction or a plan to switch.

  1. Define account fit before contact volume

    Start with the geography, business model and size criteria for the particular list. Keep the broader ecommerce brief distinguishable from the SendGrid size segment so results can be interpreted against the audience actually contacted.

  2. Research platform audiences

    ReplyLead reports using engagement and audience connections around LinkedIn pages for SendGrid, Twilio, SparkPost and Webflow to identify prospects, then contacting selected people by email. These platforms represent different product categories; association alone is not proof that someone is a competing-product customer.

    A former-user label requires separate evidence. A missing follow, old interaction or absent technology signal cannot establish that a company stopped using a platform.

  3. Build lookalikes from customer websites

    ReplyLead reports using Campaigner’s best-customer websites as seeds in DiscoLike’s lookalike discovery. A lookalike is a candidate account. Geography, company fit and the relevant contact role still need to be assessed before it joins an outreach segment.

  4. Translate the niche into the message

    The retained workbook includes SendGrid, travel and transportation, media production, ecommerce and Webflow campaign material. Outgoing messages reference the recipient’s business activity or platform context, and then offer a product discussion or comparison.

    The specific job-title list and a complete sequence-to-outcome comparison are not established by the published evidence. No one message is credited with all 20 positive leads.

  5. Keep campaign labels and next steps separate

    The report’s positive-lead classifications include information requests. A useful handoff carries the buyer’s question, selected segment and next action into the sales record. A request for information is a different outcome from a held meeting or collected revenue.

What the report establishes

20 report-labelled positive leads

The all-campaign summary and its Interested Leads counts reconcile to 20. ReplyLead describes this as a one-month sample; the workbook does not independently identify the exact month or isolate its start and end dates.

What this campaign capture establishes

9 / 156 replies / total leads shown

The dashboard’s 5.77% reply rate agrees with 9 ÷ 156. It also records zero bounces. This capture is a separate campaign view; its relationship to the workbook aggregate is not established.

Campaigner campaign dashboard showing 156 total leads, 9 replies, 5.77 percent reply rate, zero bounces and a separately labelled 11.11 percent positive reply rate
Client-supplied capture of “camp1a - 155.” The screenshot shows no reporting dates. “Total Leads” is a dashboard population label, not 156 newly generated or qualified leads. The displayed 11.11% positive reply rate has no denominator definition in the capture and is not reported here as a share of all 156 leads. Recorded bounces do not measure inbox placement. Open the full-size source ↗
Read a complete outgoing follow-up from the campaign

Historical follow-up recorded on 5 March 2024. Recipient and sender names are replaced with placeholders; the subject and outgoing body are otherwise retained. This is campaign creative evidence, not a current technical claim about Google or Yahoo requirements.

Subject: RE: Quick Question: What do you think of these ideas?

Hi [First name],

We've noticed many businesses within your industry are relying on just one email service provider.

If this applies to you, the recent updates to Google and Yahoo regulations could pose a risk to your essential systems.

Got a moment to chat about diversifying your ESP options?


[Sender name]
Campaigner & SMTP(dot)com
(A Ziff Davis Business)
Privacy Notice: This email is confidential. If received in error, kindly inform us and delete it. To opt out, reply "DNC".

What the message is testing

  • A question about reliance on one email service provider.
  • A topical reason to revisit that setup.
  • An invitation to discuss options rather than a long product catalogue.

What the record cannot establish

The retained message does not isolate the effect of its subject line, length or phrasing. Its wording about provider requirements is part of the historical pitch. No split test, inbox-placement measurement or message-level revenue attribution is supplied.

The sender identifies the represented brands and includes an opt-out instruction.

Sources: ReplyLead’s first-party strategy account and one-month timeframe; retained Campaigner workbook and outgoing thread; client-supplied dashboard capture. Tool documentation establishes what the discovery product does; it does not independently verify this campaign’s use or results.

Map the scope for your SaaS team ↗
LGX / EXECUTION NOTES

Start with the shipping workflow.
Then write the offer.

A software-and-logistics engagement combining carrier context, ecommerce technology, niche-specific messaging and customer lookalikes.

Who the outreach addressed

ReplyLead reports targeting businesses using UPS or FedEx shipping services and companies operating ecommerce platforms such as Shopify, Shopify Plus, WooCommerce and Salesforce ecommerce products.

The offer focused on shipping rates, discounts and commercial terms, with messaging adapted to the business niche. Platform and carrier names describe selection signals; they do not mean every company used every listed service.

The reported outcome

54 leads in one month

Reported on 30 August 2024. One prospect was reported to generate US$12.3 million in annual company revenue. That describes the prospect’s size, not revenue generated by the outreach.

The exact month boundaries and lead-stage definition were not supplied. The figure is not relabelled as 54 qualified meetings or customers.

Targeting layerReported executionHow to interpret it
Carrier contextCompanies using UPS or FedEx; offers around rates, discounts and terms.An offer needs an account-specific comparison. No universal saving percentage is established by the campaign record.
Ecommerce platformShopify, Shopify Plus, WooCommerce and Salesforce-related ecommerce signals.Platform fit helps frame the shipping workflow. It does not establish the buyer’s volume or current contract terms.
Industry and nichePersonalized copy and relevant social proof were used for each segment.The underlying examples and offers must apply to the prospect. The present evidence does not quantify a personalization lift.
Customer lookalikesBest-customer profiles supplied the starting point for PandaMatch discovery.Similarity expands the research pool; company and contact fit remain separate checks.
Reply handoffReported leads were passed into the commercial conversation.Keep an enquiry, a scheduled call and a won account separately labelled.

How the lookalike step fits the process

ReplyLead reports using PandaMatch to find companies similar to LGX’s best customers. The operational sequence was to start with the customer profile, identify candidate companies, segment by ecommerce and shipping context, then tailor the message to the business niche.

The useful distinction is between a discovery signal and a commercial fact. A similar website can suggest a relevant business model; it does not prove shipping spend, negotiated rates or buying intent. Those details belong in qualification and the rate discussion.

LGX provides free shipping software and logistics services. This engagement offers software-related evidence while its commercial model differs from subscription-only SaaS.

Sources: ReplyLead’s first-party campaign account and reported outcome; LGX’s platform description; PandaMatch’s product documentation. Reviewed 19 September 2026. No complete original LGX email or controlled copy comparison has been supplied for publication.

Test your acquisition economics ↗
UPCOUNSEL / MESSAGING APPROACH

A shorter message
for a time-constrained audience.

A legal-services marketplace campaign aimed at lawyers. The message format is a reported execution choice; its independent effect was not measured.

The reported creative choices

ReplyLead’s campaign account describes short, plain-text emails directed to lawyers. Subject-line variants included a first name followed by a question mark. The intended reading experience was brief and conversational, with little effort required to understand the request.

A commercial message still needs an accurate sender identity. A conversational format does not make the email an internal message, establish inbox placement or prove why recipients replied.

Separate the approach from the outcome

The supplied UpCounsel campaign row records 189 positive replies from 271 replies, alongside 5,640 sent. Positive replies account for 69.74% of the displayed replies.

The screenshot does not link each subject-line variant to its results, provide a reporting interval or establish held meetings or revenue. A subject-line experiment would need variant assignment, comparable audiences and consistently defined outcomes.

Inspect the campaign result and source scope ↑

Original campaign dashboard: UpCounsel Cold Leads row shows 5,640 sent, 271 replied, and 189 positive replies; a separate Client Connect row appears below
Client-supplied campaign dashboard. The UpCounsel row shows 5,640 sent, 271 replies and 189 positive replies. The separate Client Connect row is excluded from these figures. The dashboard displays a 6.27% reply rate, but its denominator is not defined by this capture; the visible sent and reply counts do not reconcile to that percentage. The image does not establish a reporting interval, meetings or revenue. On a narrow screen, scroll the image or open the original full-size screenshot ↗.

Source: ReplyLead’s first-party strategy account and the client-supplied UpCounsel campaign dashboard shown above. No complete original UpCounsel email was supplied for publication.

02 / READ RESULTS PRECISELY

One funnel.
Different evidence.

Use a provider’s proof to ask better questions. Keep interest, qualified meetings and financial outcomes separate.

01Replies

Any response in the specified report. A reply can be automatic, negative, neutral or interested.

02Positive interest

The source’s positive or interested label. Check whether information requests are included.

03Accepted meetings

A held meeting that meets written fit criteria. Booking and attendance need their own records.

04Revenue

Distinguish prospect revenue, contract value and cash collected. Each answers a different question.

The same headline number can mean very different things. Compare the population, time period, denominator and outcome definition before comparing providers. Use the provider evaluation guide to structure your shortlist.

03 / RESEARCH + OPERATING DETAIL

See what happens
after the reply.

Inspect two booking handoffs and the broader campaign dataset. Selected client examples and aggregate research answer different questions.

From interest to a confirmed booking
A closer look at the handoff

How revenue-operations outreach became booked conversations.

A revenue-operations service provider approached revenue leaders with an outsourced team offer: strategists, engineers and developers working under a subscription. Two retained April 2024 reply threads show how the conversation moved from interest to a confirmed booking.

The buyer delegates scheduling

The revenue leader asked for a conversation and included an executive assistant to arrange it. The reply addressed both people and supplied a meeting link. On 25 April, the assistant confirmed completing the booking form for 2 May at 4 p.m.

The handoff detail: keep the assistant in the scheduling conversation, verify the appointment timezone and give the sales owner the original business question.

The buyer books and asks for preparation

In a separate 25 April thread, a revenue leader expressed interest, received the booking link and confirmed a Wednesday booking. The same reply requested information before the call.

The handoff detail: sending the promised preparation material is the next action. Carry that request into the meeting record so the buyer does not have to repeat it.

The useful record contains the question, the scheduling contact, the booking evidence and the next promised action. An interested label alone would lose the details that make these conversations ready for the sales owner.

Source and scope of this example

ReplyLead reviewed the retained campaign reply exports on 11 September 2026. These are selected booking confirmations from two different April 2024 threads, not a campaign-wide meeting total. Names and private messages are withheld. The records do not establish attendance, accepted opportunities, revenue or a causal effect from a particular email; no comparison group is available.

Use the lead export and sales-handoff field map to retain that context, then record attendance and the sales owner's qualification decision separately.

Inspect the aggregate benchmark and evidence notes
The aggregate book

The numbers behind these stories.

The numbers behind these stories. The named write-ups explain their sources. Our separate campaign benchmark dataset covers 429,763 sends across 115 campaigns. The 2.12% median reply rate applies to the subset of 81 campaigns contacting at least 500 leads, and includes automated replies. That dataset does not independently validate the individual client outcomes on this page.

Which source supports each story?

  • CEO Coaching International: the displayed recommendation and email describe the relationship and lead quality. The 90+ monthly reply figure is ReplyLead-reported; those testimonials do not independently verify that count. Read the source context.
  • Media Funds and CTAP: ReplyLead reports a relationship beginning in 2011 and describes the service scope in the programme profile. The public profile does not independently verify a monthly outcome series or client reference availability.
  • TrailerSteps: ReplyLead reports 60+ monthly leads in its programme account. A bounded reporting series and agreed lead definition are not published. Read the operator-reported profile and limits.
  • Vincodo: the aggregate 263 SQL count is reported by ReplyLead for a 12-month program. The displayed client email validates one lead qualitatively; it does not verify the aggregate, the full reporting period or a count of held meetings. Read the full Vincodo case study.

For a proposal, ask us to explain the qualification standard, reporting period, follow-up ownership and comparable scope. A previous client’s outcome is context for that discussion, not a forecast for yours.

Campaign figures are reported by ReplyLead or the client as described below. The available testimonials do not independently reconcile all totals.
ClientScaleOutcomeFull write-up
CEO Coaching InternationalOngoing since 202490+ positive replies a monthRead the study
CTAP Inc. and Media FundsReplyLead-reported sending programmeReported relationship since 2011; no independently reconciled monthly result publishedRead the study
TrailerStepsReplyLead-reported managed outreach60+ monthly leads reported by ReplyLead; qualification and reporting period not publishedRead the study
Vincodo (acquired by HomeServe USA)1,080,000 emails in 12 months263 sales-qualified leads reported by ReplyLead, tracked live in the client portalRead the study

How to read a case study, including ours: establish who supplied the result, the period it covers, what the counted outcome means and what evidence connects it to the work performed. A named profile establishes identity; a testimonial records the client’s account. Neither automatically establishes held meetings, closed revenue or a causal lift.

THE NEXT STEP

Make the evidence
work for your decision.

Bring your target market, buyer roles, contract value and sales capacity. We’ll discuss what the outbound team should own and how your team will evaluate the handoff.

Discuss your scope

Compare providers. For how these programs are priced against the market, compare the B2B lead generation companies and the pay per lead agencies.

Reviewed 19 September 2026 · About ReplyLead · Editorial & evidence policy · Campaign benchmark methodology