Media Funds & CTAP Inc.: 14 years of cold email, still running

Who the client is

Basil Aribi is a Co-founding Partner of Media Funds and CTAP Inc., and he has been a ReplyLead client since 2011. That makes this the longest client relationship we can show you: 14 years, and the engagement is still running today.

We keep this section deliberately lean. Everything we publish about a client has to be something you can verify without taking our word for it, and what is verifiable here is the person, the company and the length of the relationship. The buttons above go to Basil's own LinkedIn profile and the company's LinkedIn page, so you can confirm both exist and who he is before reading another line.

What we run

The engagement runs on the same three-pillar system described on our methodology page: deliverability infrastructure built on dedicated sending domains and mailboxes, kept separate from the client's primary domain, with SPF, DKIM and DMARC configured and monitored; ICP-matched list building with every contact email-verified before a single send; and copy written and A/B tested for replies rather than opens, with positive replies managed until they become conversations.

Two operating numbers give a sense of what 75,000 emails a month means in practice. We hold each mailbox to 20 to 30 cold emails a day, so volume at this level comes from a wide fleet of warmed mailboxes rather than a few loud ones, and each new mailbox gets two to two and a half weeks of warmup before it carries campaign traffic. Divide the monthly volume by that per-mailbox ceiling and you get a sense of the infrastructure running underneath this one client. Our ROI calculator publishes the list-price technology cost at exactly this tier: $4,315 a month in sending infrastructure at 75,000 emails a month.

Commercially, the engagement works the way our pricing page describes: a lean amount covers the dedicated sending infrastructure that runs the campaign, and the bulk of our compensation comes from the revenue share, with the percentage and attribution window agreed up front. There is no long-term lock-in contract, which matters for how you should read the 14 years above. More on that trade-off in revenue share vs retainer.

The results

The engagement sends 75,000 emails a month and generates 70 or more positive replies a month. Both figures are the ones published on our case studies page, and both are ongoing monthly numbers on a live engagement, not a lifetime best month picked after the fact.

Definitions, because they vary wildly between agencies. A positive reply, in our reporting, is a human response that moves toward a conversation: a question about the offer, a request for detail or pricing, or a yes to a meeting. Auto-replies, out-of-office messages, unsubscribes and polite declines are all excluded. When one of our pages says lead instead, it means a positive reply that also matched the client's qualification criteria. This page reports positive replies because that is the number this engagement is tracked on.

The number we would point you at first, though, is not the 75,000. It is the 14. On a revenue-share model with no lock-in, a client who stops getting value can simply stop. An engagement that has continued since 2011 is 14 consecutive years of a co-founding partner deciding the replies are worth more than they cost.

Verify it yourself

Three checks, none of which require talking to us first: look Basil up on LinkedIn, look the company up on LinkedIn, and read the client email below in his own words.

Common questions

What results does ReplyLead deliver for CTAP and Media Funds?

75,000 cold emails a month, generating 70 or more positive replies a month. A positive reply is a human response that moves toward a conversation, such as a question about the offer or a yes to a meeting; auto-replies, unsubscribes and declines are excluded from the count.

How can I verify this case study?

Basil Aribi and the company are both linked above on LinkedIn, and the client email on this page is shown as a screenshot. Basil also takes reference calls about working with ReplyLead, so you can hear the account directly from the client rather than from us. We suggest doing exactly that before you sign with any agency, ours included.

How long has CTAP and Media Funds been a ReplyLead client?

Since 2011, which makes this a 14-year engagement that is still running. Because we work on a revenue-share model with no long-term lock-in contract, the relationship has continued because it keeps producing replies the client values, not because a contract required it to.