ReplyLead handles
The programme
- The audience and the list
- The copy and the sending infrastructure
- Cold email and LinkedIn
- Every reply, then the booking
Cold email agency
A cold email agency that runs the outbound. You close.
Updated 27 September 2026 / by Mark Glazer
What a cold email agency isA cold email agency runs the outbound programme for you. ReplyLead is that agency. ReplyLead runs cold email and LinkedIn, works the replies, and puts a meeting on your calendar. You run the sales call and close. The operating record is a reply rate, not a meeting count: 2.58% of 242,669 contacted leads, 6,249 unique replies, extracted 12 August 2026.
You handle
The sale
- The call on your calendar
- The proposal and the negotiation
- The signature and payment
- A person who will actually show up
2.58%
6,249 unique replies from 242,669 contacted leads, 12 August 2026
115
campaigns in that book, created 1 April to 10 August 2026
06
the station where ReplyLead hands you a meeting
01 / The route
Seven stations from a name on a list to a meeting on your calendar
A cold email agency, also sold as a cold email outreach agency, a cold email marketing agency, or a cold email lead generation agency, is the operator of this route. Follow one prospect through it. ReplyLead runs the first six stations. You run the seventh.
01
Target
The prospect is in the audience, or out of it.
ReplyLead writes the audience with your commercial lead. Companies in view have about $1M or more in revenue. Done means a rule a list can be built from, including who is out. How fast you must approve a change is not publicly specified.
Run by ReplyLead
02
Build
The prospect is a row, with a sentence written for it.
ReplyLead sources and enriches the list, and writes the copy that sends. Done means a list the campaign can send, and copy that matches what was written for it. Whether verification is repeated before later sends, how many revision rounds you get, and who keeps the list if you leave, are not publicly specified.
Run by ReplyLead
03
Infrastructure
The message is waiting on a domain that is not yours.
ReplyLead sends from dedicated Google Workspace and Microsoft 365 mailboxes, over OAuth, measured 15 August 2026. The operating choice is about 10 to 12 cold sends per Google Workspace mailbox per day, and about 1 to 2 per Microsoft 365 mailbox per day. Those are not the provider ceilings. Paid Google Workspace editions allow 10,000 recipients a day, of which 3,000 may be external. A Microsoft 365 mailbox has a recipient rate of 10,000 a day, and a tenant-level cap can still apply. Adding mailboxes inside one tenant does not, by itself, lift that cap. Domains are dedicated, not your primary domain, and warmed for weeks before the first campaign send. The week count, whether the fee drops during warmup, and inventory totals are not published.
Run by ReplyLead
04
Send
The message leaves.
ReplyLead sends. Cold email and LinkedIn are in the same engagement. Mail leaves on the dedicated stack. The mix of LinkedIn invites, messages, and other actions is not publicly specified. A seat in sending software, where your team still operates the programme, is a different purchase.
Run by ReplyLead
05
Reply
Someone wrote back. Most of these are not meetings.
A person at ReplyLead reads and handles the replies. This is the station the 12 August 2026 book actually measures: 6,249 unique replies, including automatic replies, and 6,550 reply messages counted separately. A response-time clause is not publicly specified. Replies landing in your inbox would mean you bought sending, and you still own the conversation.
Run by ReplyLead
06
Book
A time is on a calendar, or it is not.
ReplyLead screens interest before it reaches you, then puts a meeting on your calendar. Done means a calendar event exists. Attendance, an accepted meeting, and a signed agreement are not this deliverable. An accepted meeting is a later judgment, after the meeting is held. Your pass-fail list for qualification is not publicly specified.
Run by ReplyLead
07
Close
Your person is on the call. ReplyLead is not.
You run the call, the proposal, the negotiation, the signature, and payment. ReplyLead does not take this stage. If a quote has their people closing, you are hiring a sales team, and the fee is not comparable to a booking engagement. The share of revenue ReplyLead earns is tied to what you close. The percentage is not publicly specified.
Run by you
The longer operator narrative, including the order of work inside a launch, is on how it works. This page stops at the ownership a buyer needs in order to know what they are hiring.
02 / The handoff line
Every cold email agency stops somewhere. Where it stops is the product.
The services a cold email agency sells are the stations on this route. Two quotes can both say cold email agency and stop at different stations, which is why their prices do not compare. Move the line to the last station an agency would run. The page names that purchase and writes it into your plan.Find the last station an agency would run in the table below and read across its row.
- 01Target
- 02Build
- 03Infra
- 04Send
- 05Reply
- 06Book
- 07Close
Drag the line, or focus it and use the arrow keys. It starts where ReplyLead stops.
After 06 Book
Meeting booking. This is ReplyLead.
- You are buying
- The programme run through a meeting on your calendar. ReplyLead runs cold email and LinkedIn to this line.
- They hand you
- A booked meeting. It is a calendar event, not proof the meeting was held, accepted, or signed.
- You still run
- Close: the call, the proposal, the signature, and payment.
- Ask first
- Is the unit booked, held, or accepted, and what happens when a prospect does not show?
| Line | You are buying | They hand you | You still run | Ask first |
|---|---|---|---|---|
| SoftwareBefore 01 Target | A login, a playbook, or advice. Your team runs every station. | Access to a tool. No prospect is contacted for you. | All seven stations, from Target to Close. | Who on your team runs the list, the copy, the sending, and the inbox, and for how many hours a week? |
| TargetingAfter 01 Target | Help deciding who to contact. Your team builds the list and sends. | An audience definition. No prospect is contacted for you. | Build, Infrastructure, Send, Reply, Book, and Close. | Does the audience include the exclusions a list can actually be built from? |
| List and copyAfter 02 Build | Data and copywriting. | A list and a written sequence. Nothing has been sent. | Infrastructure, Send, Reply, Book, and Close. | Is the list verified before it sends, and who keeps it if you leave? |
| SetupAfter 03 Infrastructure | A list, copy, and a sending stack set up for you. | Domains and mailboxes, warmed and ready. Nothing has been sent. | Send, Reply, Book, and Close. | Whose account owns the domains and mailboxes, and how many sends per mailbox per day do they plan? |
| Managed sendingAfter 04 Send | Sending run for you. What comes back is yours. | Replies in your inbox. A reply includes automatic mail and refusals unless their definition says otherwise. | Reply, Book, and Close. | Who sorts automatic replies and refusals, and how fast does a person answer the rest? |
| Lead deliveryAfter 05 Reply | Replies worked for you, then passed on as interested leads. | An interested reply. What counts as interested is their definition, so get it in writing. | Book and Close. | What turns a reply into a lead, and who puts the meeting on the calendar? |
| Meeting booking ReplyLeadAfter 06 Book | The programme run through a meeting on your calendar. ReplyLead runs cold email and LinkedIn to this line. | A booked meeting. It is a calendar event, not proof the meeting was held, accepted, or signed. | Close: the call, the proposal, the signature, and payment. | Is the unit booked, held, or accepted, and what happens when a prospect does not show? |
| Outsourced salesAfter 07 Close | A team that also runs the sale. | A signed deal or revenue. A meeting count is the wrong unit for this purchase. | No station on the route. You still own pricing, delivery, and the customer. | Who may discount, who signs, and how is their commission tied to revenue you recognise? |
Each line has its own comparison set. A price per lead prices the Reply line: see pay per lead agencies. Appointment setting prices the Book line: see appointment setting companies. A team that closes is sales outsourcing. Employing the people yourself moves every station to your side: see cold email agency versus an in-house SDR.
03 / What crosses the line
The object that changes hands is a meeting
Five names get used for one purchase. The line decides which of them you are buying. ReplyLead's line sits at Booked.
Reply
A person, or an automatic system, wrote back. The book counts this, including refusals and out-of-office mail.
Interest
ReplyLead separates noise from interest before it reaches you. That screen is not a meeting.
Booked
A time exists on your calendar. This is the deliverable. It is not proof anyone attended.
Held
The meeting happened. Acceptance, if your process has it, is judged after it is held.
Closed
You won the business and collected payment. ReplyLead does not run this conversation.
A cold email outreach agency that reports "meetings" without saying which of these five it counted has not named the product. Ask that question before you compare a monthly fee.
04 / The campaign book
The book is a reply record. Use it as one.
These three readings are the 12 August 2026 extraction, used once. A number in a quote survives only when it is the same kind of number.
- 01Target
- 02Build
- 03Infra
- 04Send
- 05Replymeasured
- 06Booknot measured
- 07Closenot measured
The 12 August 2026 extraction counts replies at station 05. ReplyLead hands off after station 06. Interest, booking, attendance, and revenue sit after the last measured station, so the book cannot tell you how many meetings those replies became.
Messages are not people
Unique replies are 6,249. Reply messages are 6,550. The difference is 301 messages, 4.8 more messages per 100 unique replies. The extraction does not say whether those extras are spread across many people or piled into a few threads. A quote that sells measured conversation depth is not citing this book. Automatic replies are inside the 6,249.
A long sequence is a different book
The same 6,249 replies are 2.58% of 242,669 contacted leads and 1.45% of 429,763 emails. The benchmarks page already states 1.77 emails per contacted lead, and 1.96 as the median campaign among the 81 with at least 500 contacted leads. A quote built on a seven-email sequence is describing another cadence. Among those 81 campaigns the median is 2.12% per contacted lead, and the middle half is 1.38% to 2.97%. That band is not the full range, and it applies only when their numerator and denominator match these.
Meetings are not in the extraction
There is no booked, held, accepted, or closed series. Placing a meetings-per-month claim beside 2.58% changes the event and keeps a familiar shape. Do not divide 6,249 by anything to invent that count. Named client records use their own units and are not added to these replies.
Population: 115 campaigns with at least one send, five client programmes and two internal, created between 1 April and 10 August 2026, counters read on 12 August. Campaigns under 500 contacted leads stay in the pooled 2.58% and drop out of the median. A person in two campaigns is counted twice. This is one operator, not a market rate. Definitions and the full method are on cold email benchmarks.
05 / Fit
Hire this when the sale still sits with you
The company can close
B2B, about $1M or more in revenue, and a motion that turns a conversation into payment. Consumer sales and one-off transactions are outside the published fit. A SaaS company that meets those conditions is in scope. The separate SaaS agency list is on cold email agencies for SaaS.
Someone will take the call
A booked meeting expires if nobody runs it. Name that person, and how many calls they can take, before you pay for booking.
You want the programme run
If your team will build the list, write the copy, and send, you want software or staff, not this service. If you want to employ the people yourself, the year-one comparison is on cold email agency versus an in-house SDR.
You do not want them to close
A firm that attends the call and negotiates the deal is a sales team. Compare that purchase with sales outsourcing after you know that is what the quote says. Do not compare its fee with a booking engagement.
06 / The fee
Two parts. Only one of them remains when nothing closes.
Two monthly fees only compare when both quotes put the line at the same station. That is why how much a cold email agency costs per month has no single answer: the price moves with the line. Cold email agency pricing, for ReplyLead, is not a single retainer and not a price per meeting. The published shape is below. The dollar tiers are not copied here.
| Part | What it pays for | When nothing closes |
|---|---|---|
| Technology fee | The sending stack the campaign runs on: dedicated domains, mailboxes, warmup, and the tools around them. Sized to volume. | Still due. The stack exists either way. |
| The work | Audience, list, copy, sending, reply handling, qualification, and booking. Not billed as a second invoice on the published model. | Recovered through the share, not through a second fixed bill. |
| Revenue share | An agreed share of revenue you close from the meetings ReplyLead books. | Nothing is owed on the share. |
The share percentage, the attribution window, the minimum term, and the cost of leaving are not publicly specified. Confirm them in the contract. Amounts are on pricing and cold email agency cost. How this shape compares with a retainer, pay per lead, and pay per appointment is on revenue share versus retainer.
07 / A quote in hand
Already holding a quote? Place its line against yours.
Your plan's line is the one set in chapter 02. Move the second line to the last station the quote says the agency runs. The page lists the stations that do not match, the question those stations raise, and what the quote's fee compares with.Find the last station the quote says the agency runs in the chapter 02 table, then compare that row with ReplyLead's row, After 06 Book. It does not score the firm and it does not forecast meetings.
- 01Target
- 02Build
- 03Infra
- 04Send
- 05Reply
- 06Book
- 07Close
The dashed line is the quote. Drag it, or focus it and use the arrow keys.
Nothing placed yet. Until you move the quote's line, the page assumes nothing about it. Four things are open on any quote: where it stops, what it hands you, which channels are in the fee, and what remains due when nothing closes.
08 / Your plan
Take the route with you
Everything set above, on one page: what you are buying, what the agency runs, what your team runs, what the deliverable means, what to ask, what to verify, and which numbers to require. Before anything is changed it shows ReplyLead's published model.
Your cold email agency plan
After 06 Book. Meeting booking.
This matches ReplyLead's published model.
What you are buying
- The programme run through a meeting on your calendar. ReplyLead runs cold email and LinkedIn to this line.
The agency runs
- Target, Build, Infrastructure, Send, Reply, and Book.
- Cold email and LinkedIn, in the same engagement.
Your team runs
- Close: the call, the proposal, the signature, and payment.
- A named person who will take the call.
The deliverable means
- A booked meeting. It is a calendar event, not proof the meeting was held, accepted, or signed.
Ask every agency
- Which is the last station you run? Put it in writing.
- Is the unit booked, held, or accepted, and what happens when a prospect does not show?
- What remains due when nothing closes?
- What is the share percentage, the attribution window, the minimum term, and the cost of leaving?
Verify in the proposal
- The last station they run is named.
- The channels are named.
- Sending is on dedicated domains, not your primary domain.
- Any reply rate names the numerator, the denominator, and the date.
Numbers to require
- Measured, 12 August 2026: 6,249 unique replies, 2.58% of 242,669 contacted leads, and 1.45% of 429,763 emails. One operator, not a market rate.
- Calculated from those counts: 6,550 reply messages minus 6,249 unique replies is 301. That is not a measure of conversation depth.
- Not measured: meetings, attendance, or revenue. Do not accept a meeting count built by relabeling a reply rate.
ReplyLead's published model
ReplyLead runs cold email and LinkedIn through a booked meeting. You close. A technology fee remains due when nothing closes. The share percentage is not published.
If ReplyLead's line is the line you want and someone on your team can take the calls, the next step is an application. It asks what you sell, who you sell to, your revenue, your monthly outbound budget, and what a new customer is worth, then lets you choose a time.
Apply to work with ReplyLeadLimits
When this page does not apply
- You need a meeting forecast. The book has no meeting series. Check the event reading above, then stop.
- You need the dollar table. The fee shape is on this page. The tiers are on the cost and pricing pages so this page does not keep a second price list.
- You need a ranked list of agencies. That comparison is on cold email agencies. This page is the service, not the list.
- You need a star rating. ReplyLead does not publish one here. Named records, in their own units, are on case studies. They are not added to the 6,249.
- You need them to close, or you need calling inside the same fee. Move the line past Close, or choose calling, and the plan names it as a different purchase.
Method
The stage ownership follows the homepage and how it works: ReplyLead runs the programme through booking, and the client closes. Infrastructure rates are ReplyLead's published operating choices. Provider ceilings are the vendor pages in the sources, checked as ceilings and not as ReplyLead's volume. The pool statement is the 15 August 2026 measurement of Google Workspace and Microsoft 365 over OAuth. Inventory totals from that measurement are not published.
The 301-message gap is subtraction on the published counts, 6,550 minus 6,249, then 301 divided by 6,249. It is not a new extraction and it is not a distribution of thread lengths. The 1.77 ratio, the median, and the middle half are the benchmarks page's extraction of 12 August 2026. The eight line positions are categories of purchase defined by the last station an agency runs. They are not a survey of named firms and they carry no prices. The handoff line applies the ownership rules on this page to the station a visitor chooses. It does not score an agency and it does not forecast meetings. The quote line only lists stations where the quote and the plan differ.
Commercial interest. ReplyLead sells the model printed in the plan before anything is changed. The other sentences exist so a different purchase is not mistaken for it.
Questions
What is a cold email agency?
A cold email agency runs the outbound programme: the audience, the list, the copy, the sending, and the replies. Software leaves that work with your team. ReplyLead is a cold email agency. ReplyLead runs cold email and LinkedIn and books the meeting. You close.
What does the client receive?
A meeting on your calendar. A reply, a held meeting, an accepted meeting, and a closed deal are different events. The 12 August 2026 extraction measures replies only: 6,249 unique replies from 242,669 contacted leads.
How does a ReplyLead engagement charge?
A technology fee that remains due when nothing closes, plus a share of revenue you close. The share percentage, attribution window, minimum term, and cost of leaving are not publicly specified. Confirm them in the contract. Dollar tiers are on the pricing and cost pages.
Who should hire this?
B2B companies with about $1M or more in revenue, a sales motion that can close, and a person who will take the call. Consumer sales and one-off transactions are outside the published fit.
What services does a cold email agency provide?
Some or all of seven stations: targeting, list and copy, sending infrastructure, sending, reply handling, booking, and closing. Agencies differ by the last station they run. ReplyLead runs the first six over cold email and LinkedIn, and you close.
What should I take into a hiring call?
The plan at the end of this page. It records where the agency hands off, what your team still runs, what the deliverable means, the questions to ask, and the numbers to require. Before anything is changed it prints ReplyLead's published model: cold email and LinkedIn, a meeting on your calendar, and you close.
Sources
- Cold email benchmarks, extraction 12 August 2026: 6,249 unique replies, 6,550 reply messages, 242,669 contacted leads, 429,763 emails, pooled 2.58% and 1.45%, 1.77 emails per contacted lead, median 2.12% and middle half 1.38% to 2.97% on 81 campaigns with at least 500 contacted leads.
- ReplyLead homepage: cold email and LinkedIn, meetings booked by ReplyLead, closing by the client, technology fee, share of closed revenue, companies with about $1M or more in revenue.
- How it works: who runs the work, dedicated domains and mailboxes, weeks of warmup, replies handled by ReplyLead, booking, and the client close.
- Google Workspace Admin Help, Gmail sending limits, 2026: 10,000 recipients a day on paid editions, of which 3,000 may be external.
- Microsoft Learn, Exchange Online limits, 2026: 10,000 recipients a day per mailbox. A tenant-level cap can still apply.
- Pricing and cold email agency cost: the dollar tiers. Not copied into the fee table.
- Accepted sales meeting: acceptance is after a held meeting.
- Cold email infrastructure: pool design beyond the operating rates stated here.
- Case studies: named records in their own units.
- Cold email agency versus an in-house SDR: the year-one staffing comparison.
- Cold email agencies and cold email agencies for SaaS: the comparison lists.
- Sales outsourcing: the comparison set once a quote includes closing.
- Methodology: how ReplyLead counts.