What a cold email agency isA cold email agency runs outbound for you. It finds the accounts, writes and sends the messages, handles the replies and, depending on the agency, books meetings. ReplyLead runs 6 of the 7 steps, over cold email and LinkedIn, up to a booked meeting on your calendar. Your team takes the sales call and closes.
ReplyLead does
Your team does
Watch a campaign run7 steps, then build your own
How it works
These seven steps are the services a cold email agency sells, whether it calls itself a cold email outreach agency, a cold email marketing agency or a cold email lead generation agency. Scroll, and the campaign on screen runs one step at a time. Follow the circled account.Each step says who runs it at ReplyLead.
Step 1 of 7
ReplyLead and your commercial lead agree who to contact and who to leave out, starting from B2B companies with about $1M or more in revenue. The output is a rule a list can be built from. How fast you must approve a change is not publicly specified.
ReplyLead runs this
Step 2 of 7
ReplyLead sources and checks the contacts, then writes the email and LinkedIn copy. Whether contacts are checked again before later sends, how many revision rounds you get, and who keeps the list if you leave are not publicly specified.
ReplyLead runs this
Step 3 of 7
Mail leaves from dedicated domains, never your main domain, on Google Workspace and Microsoft 365 mailboxes connected over OAuth (measured 15 August 2026). The domains warm for weeks before the first send.
ReplyLead's operating choice is about 10 to 12 cold sends per Google Workspace mailbox per day and about 1 to 2 per Microsoft 365 mailbox per day.
Google allows paid editions 10,000 recipients a day, 3,000 of them external. Microsoft 365 allows 10,000 recipients a day per mailbox, and a tenant-level limit can also apply; spreading sends across more mailboxes in the same tenant does not by itself lift it. Mailbox counts and the number of warmup weeks are not published.
ReplyLead runs this
Step 4 of 7
ReplyLead sends cold email and LinkedIn in the same engagement. The mix of LinkedIn invitations and messages is not publicly specified. If your team would be the one pressing send inside software, that is a tool purchase, not this service.
ReplyLead runs this
Step 5 of 7
A person at ReplyLead reads and answers every reply. This is the step the campaign book measures: 6,249 unique replies from 242,669 contacted leads, 2.58%, or about 1 in 39, extracted 12 August 2026. The count includes automatic replies and refusals. A response-time commitment is not publicly specified.
ReplyLead runs this
Step 6 of 7
ReplyLead screens interest, then puts a meeting on your calendar. That calendar event is the deliverable. It is not proof the meeting was held, accepted or signed; acceptance is judged after the meeting happens. The qualification checklist is agreed with you and is not publicly specified.
ReplyLead runs this
Step 7 of 7
Your person takes the call, sends the proposal, negotiates and collects payment. ReplyLead is not on the call. A firm that closes for you is a sales team and is priced as one. ReplyLead's share is tied to revenue you close; the percentage is not publicly specified.
Your team runs this
The order of work inside a launch is on how it works.
Build your version
Cold email agencies sell different amounts of the same system. Choose what arrives on your side, or drag the wall; every step past it becomes your team's.Cold email agencies sell different amounts of the same system. The table under How cold email agencies differ lists what each kind hands you.
Your configuration
The agency hands you
Your result
The route you watched, printed with your choices: who owns each step, where the handover sits, what to take into a hiring call. Unchanged, it is ReplyLead's model.
The agency runs steps 1 to 6, and your team runs step 7. Handover: booked meetings.
Outbound blueprint
This matches ReplyLead's model: cold email and LinkedIn through a booked meeting, and you close.
Agency owns
Your team owns
What arrivesA booked meeting. It is a calendar event, not proof the meeting was held, accepted or signed.
Cold email agency buying report
The full report for your configuration on A4: the diagram, who owns what, the questions, the proof to request and the figures. It downloads as soon as you send.
You get where its handover sits against your blueprint, the steps that differ and the question to ask. Pick what the proposal hands you.Find what the quote hands you in the table below and compare that row with ReplyLead's row, Booked meetings. It does not score the firm and it does not forecast meetings.
Four things are open on any quote: what it hands you, which channels are in the fee, how it defines the unit, and what remains due when nothing closes.
Compare
Every cold email agency sells part of the same seven steps. What it hands you decides what you are buying, and two quotes compare only when they hand over the same thing. For a ranked list of firms, see cold email agencies.
| The agency hands you | You are buying | What arrives | Your team still does | Ask first |
|---|---|---|---|---|
| Software accessSoftware | A login, a playbook or advice. Your team runs every step. | Access to a tool. Nobody is contacted for you. | All seven steps, from finding the accounts to the close. | Who on your team builds the list, writes, sends and answers replies, and for how many hours a week? |
| A target definitionTargeting | Help deciding who to contact. Your team builds the list and sends. | A description of who to contact. Nobody is contacted for you. | The list, the messages, the sending, the replies, the booking and the close. | Does the definition say who to leave out, so a list can actually be built from it? |
| A list and written messagesList and copy | Data and copywriting. | A list and a written sequence. Nothing has been sent. | The sending setup, the sending, the replies, the booking and the close. | Is the list verified before it sends, and who keeps it if you leave? |
| A sending setupSetup | A list, messages and a sending setup built for you. | Domains and mailboxes, warmed and ready. Nothing has been sent. | The sending, the replies, the booking and the close. | Whose account owns the domains and mailboxes, and how many sends per mailbox per day are planned? |
| Replies in your inboxManaged sending | Sending run for you. What comes back is yours. | Replies in your inbox, including automatic replies and refusals unless their definition says otherwise. | The replies, the booking and the close. | Who sorts automatic replies and refusals, and how fast does a person answer the rest? |
| Interested leadsLead delivery | Replies handled for you, then passed on as interested leads. | An interested reply. What counts as interested is their definition, so get it in writing. | The booking and the close. | What turns a reply into a lead, and who puts the meeting on the calendar? |
| Booked meetingsReplyLeadMeeting booking | The whole programme run through a meeting on your calendar. ReplyLead runs cold email and LinkedIn this way. | A booked meeting. It is a calendar event, not proof the meeting was held, accepted or signed. | The close: the call, the proposal, the signature and payment. | Is the unit booked, held or accepted, and what happens when a prospect does not show? |
| Signed dealsOutsourced sales | A team that also runs the sale. | A signed deal or revenue. A meeting count is the wrong unit here. | No step on the route. You still own pricing, delivery and the customer. | Who may discount, who signs, and how is their commission tied to revenue you recognise? |
Your row is outlined. Any other row's button moves your wall there.
Each handover has its own comparison set. A price per lead prices interested leads: see pay per lead agencies. Appointment setting prices booked meetings: see appointment setting companies. A team that closes is sales outsourcing. Employing the people yourself moves every step to your side: see cold email agency versus an in-house SDR.
Shortlist
Put every agency on your shortlist through the same six questions. An agency that cannot answer one in writing has not told you what you are buying.
The proposal check runs these questions against a quote you already have. Staffing the work yourself is compared on cold email agency versus an in-house SDR.
Proof
The campaign book is a reply record extracted on 12 August 2026. It measures step 5. The deliverable sits one step later, and the book does not reach it.
A reply is not a meeting. An agency that reports meetings without saying booked, held or accepted has not named what it sells.
Unique replies are 6,249 and reply messages are 6,550. The 301 extra messages are 4.8 more per 100 unique replies. Automatic replies are inside the 6,249. A quote that sells conversation depth is not citing this book.
The same replies are 2.58% of 242,669 contacted leads and 1.45% of 429,763 emails, at 1.77 emails per contacted lead. Among the 81 campaigns with at least 500 contacted leads, the median is 2.12% and the middle half runs from 1.38% to 2.97%. That band is not the full range.
There is no booked, held, accepted or closed series. Do not divide 6,249 by anything to invent a meeting count. Named client records use their own units and are not added to these replies.
Population: 115 campaigns with at least one send, five client programmes and two internal, created between 1 April and 10 August 2026, counters read on 12 August. Campaigns under 500 contacted leads stay in the pooled 2.58% and drop out of the median. A person in two campaigns is counted twice. This is one operator, not a market rate. Definitions and the full method are on cold email benchmarks.
Fit
B2B, about $1M or more in revenue, and a sales motion that turns a conversation into payment. Consumer sales and one-off transactions are outside the published fit. SaaS companies that meet this are in scope; the SaaS list is on cold email agencies for SaaS.
A booked meeting expires if nobody runs it. Name the person, and how many calls a week they can take, before you pay for booking.
If your team will build the list, write and send, you want software or staff. The staffing comparison is on cold email agency versus an in-house SDR.
A firm that negotiates the deal is a sales team. Compare that with sales outsourcing, not with a booking engagement.
Cost
Two monthly fees compare only when both agencies hand over the same thing, which is why cold email agency pricing has no single answer. ReplyLead's is not a single retainer and not a price per meeting. The published shape is below; the dollar tiers are not copied here.
| Part | What it pays for | When nothing closes |
|---|---|---|
| Technology fee | The sending setup the campaign runs on: dedicated domains, mailboxes, warmup and the tools around them. Sized to volume. | Still due. The setup exists either way. |
| The work | Targeting, the list, the messages, sending, replies, qualification and booking. Not billed as a second invoice on the published model. | Recovered through the share, not through a second fixed bill. |
| Revenue share | An agreed share of revenue you close from the meetings ReplyLead books. | Nothing is owed on the share. |
The share percentage, the attribution window, the minimum term and the cost of leaving are not publicly specified. Confirm them in the contract. Amounts are on pricing and cold email agency cost. How this compares with a retainer, pay per lead and pay per appointment is on revenue share versus retainer.
Next step
Your blueprint matches ReplyLead's model: steps 1 to 6 over cold email and LinkedIn, booked meetings handed over, your team on the call. The application asks what you sell, who you sell to, your revenue, your monthly outbound budget and what a new customer is worth, then lets you choose a time.
Limits
The seven steps and who runs them follow the homepage and how it works: ReplyLead runs the programme through booking, and the client closes. The sending rates are ReplyLead's published operating choices; the provider limits are the vendor pages in the sources, read as limits and not as ReplyLead's volume. The provider statement is the 15 August 2026 measurement of Google Workspace and Microsoft 365 over OAuth. Mailbox totals from it are not published.
The drawing shows 78 accounts and 2 replies, about the proportion of 6,249 in 242,669. The booked meeting is drawn once, not to scale; the book has no meeting series. The 301-message gap is 6,550 minus 6,249, and 4.8 per 100 is 301 divided by 6,249. The median and middle half come from the benchmarks page's 12 August 2026 extraction. The eight handovers are categories of purchase, not named firms, and carry no prices. The builder and proposal check apply this page's ownership rules; they do not score an agency or forecast meetings.
Commercial interest. ReplyLead sells the model shown before you change anything. The other options exist so a different purchase is not mistaken for it.
A cold email agency runs outbound for you: it decides who to contact, writes and sends the messages, handles the replies and, depending on the agency, books meetings. Software leaves that work with your team. ReplyLead is a cold email agency that runs cold email and LinkedIn up to a booked meeting. You close.
Some or all of seven steps: finding the accounts, writing the messages, setting up the sending, sending, handling the replies, booking the meeting and closing. Agencies differ by what they hand over to your team. ReplyLead runs the first six over cold email and LinkedIn, and you close.
An email marketing agency sends newsletters and campaigns to people who joined your list. A cold email agency contacts businesses that have not heard from you and works the replies one conversation at a time. The audience, the sending setup and the measure of success differ, so compare quotes within one kind. Some firms that do cold outreach call themselves a cold email marketing agency; ask which of the two they run.
A booked meeting on your calendar. A reply, a held meeting, an accepted meeting and a closed deal are different events. The 12 August 2026 extraction measures replies only: 6,249 unique replies from 242,669 contacted leads.
A technology fee that remains due when nothing closes, plus a share of revenue you close. The share percentage, attribution window, minimum term and cost of leaving are not publicly specified. Confirm them in the contract. Dollar tiers are on the pricing and cost pages.
B2B companies with about $1M or more in revenue, a sales motion that can close, and a person who will take the call. Consumer sales and one-off transactions are outside the published fit.
The system you build on this page. It lists what the agency hands over, what your team still does, what the deliverable means, the questions to ask, what to verify and the evidence to request. Before you change anything it shows ReplyLead's model.
Ask every agency on your shortlist the same six questions: what it hands your team, whose domains and mailboxes send, how many sends per mailbox per day, what its reply rate is measured over, who answers the replies, and what is due when nothing closes. Compare quotes only between agencies that hand over the same thing.
An agency runs the work on its own setup. An in-house SDR team moves every step, the sending setup included, onto your payroll and your management. Choose an agency when you want booked meetings without building the function; the full comparison is on cold email agency versus an in-house SDR.