The full dataset
Email spam trigger words: the full 1,130-word list
Updated July 2026 // by Mark Glazer // the exact list our spam checker scans
The short answer: spam trigger words are terms that raise an email's spam score when filters see them clustered together. This page publishes all 1,130 that our checker scans, in five categories, tiered by severity. One word almost never sinks an email; density, severity and sender reputation together do. Test any draft against the live list with the free checker.
Most trigger-word lists are a few dozen words with no weighting, which makes them useless in practice: they cry wolf on harmless copy and miss the stacked patterns that filters actually punish. This list is tiered because that is how scoring works.
How the list is tiered
Every term carries a severity weight. 192 terms are high severity: the classic spam lexicon that filters punish hardest. 692 are medium severity: risky in clusters, survivable alone. 246 are low severity: common words like Act or Deal that only matter as part of a dense pattern, and that a checker without tiering would false-flag constantly. When we tested untiered vendor lists against clean B2B outreach, dozens of everyday business words fired on perfectly good emails, which is why density and severity, not mere presence, drive the score.
high severity (192)
medium (692)
low, context-dependent (246)
The five categories at a glance
Shady and spam-classic is the largest at 549 terms, followed by overpromising at 169, money and price talk at 153, unnatural outreach phrasing at 130, and urgency at 129. For cold email specifically, the unnatural-phrasing category deserves the most attention: phrases like quick question and touching base look innocent but pattern-match to mass prospecting templates, which is also why our grader flags them in scoring.
Urgency and pressure: 129 terms
Deadline pressure, act-now phrasing, and countdown language. Filters learned these from decades of consumer promotions. Severity mix: 9 high, 106 medium, 14 low.
Act nowBuy nowClick heredo not deleteOrder nowUrgenturgent and confidentialurgent business proposalYou are a winnerAccess nowact fastAct immediatelyAction requiredactivate nowApply hereApply nowApply onlineapply todayBecome a memberBefore it's too lateBeing a memberBuy directBuy todayCall freeCall meCall nowCan we have a minute of your time?Cancel nowCancellation requiredClaim nowClick belowClick me to downloadClick nowClick this linkClick to getClick to removeContact us immediatelyDeal ending soonDo it nowDo it todaydon't be left behinddon't delayDon't deleteDon't hesitatedon't miss outdon't miss thisdon't waitDon't waste timeExclusive dealexpires soonExpires todayexpiring soonFinal callfinal chancefinal deadlinefinal noticefinal warningFor instant accessFor OnlyGet it awayGet it nowGet nowGet paidGet started nowGreat offerHurry upimmediate action requiredInfo you requestedInformation you requestedinstant accesslast chancelast warninglimited availabilitylimited quantitiesLimited timeNew customers onlyNow onlynow or neverOffer expiresOnce in lifetimeone time offerone time onlyonly 24 hours leftonly a few leftonly for todayonly hours leftOrder todayPurchase nowreply immediatelyrespond immediatelyrespond urgentlyselling fastSign up freeSign up free todaySupplies are limitedsupplies are running lowTake actionTake action nowtake immediate actionthis offer won't lastThis won't lasttime is running outTime limitedtoday onlyTop urgenturgent action requiredurgent assistanceurgent replyurgent reply neededurgent response neededvery urgentwhat are you waiting forWhat are you waiting for?While supplies lastwhy waitAccessActActionASAPExpireFor youGet startedImmediatelyInstantNowOnlyPlease readTodayTrial
Overpromising: 169 terms
Guarantees, miracle outcomes and no-risk claims. The vocabulary of results nobody can actually promise. Severity mix: 31 high, 109 medium, 29 low.
100% free100% guaranteed100% safeas seen on tvDouble your cashDouble your incomedouble your moneyEarn moneyFast cashFree moneyGet out of debtget rich quickGuaranteedguaranteed winnerlook 10 years youngerMake moneymake money fastmake you richmillions waitingOnce in a lifetimeonce in a lifetime opportunityone weird trickopportunity of a lifetimePrizereverse agingRisk-freestop agingthe secret to wealththere is no catchwithout diet or exercisework from home and make thousands% free% Satisfied0% risk100% effective100% more100% natural100% off100% satisfaction100% satisfiedAccess for freeachieve wealthAdditional incomeAmazing offeramazing resultsAmazing stuffBe amazedBe surprisedBe your own bossBelieve meBest bargainBest dealBest offerBest priceBest ratesBig bucksboost trafficburn fatCan't live withoutclinically provenConsolidate debtdoctor approveddoctors recommenddouble your leadsdouble your salesDrastically reduceddream vacationEarn extra casheasy moneyEliminate bad creditExpect to earnExtra cashExtra incomeFantastic dealFantastic offerFinancial freedomFree accessFree consultationFree giftFree hostingFree infoFree investmentFree membershipFree previewFree quoteFree trialFull refundguaranteed resultsIncrease salesIncrease trafficincrease your revenueIncredible dealinstant resultsJoin billionsJoin millionsJoin millions of AmericansJoin thousandslife-changing opportunityLower ratesLowest pricelowest price everMillion dollarsmoney back guaranteeMonth trial offerMore Internet Trafficmore web trafficnew and improvedno experience neededno riskOne hundred percent guaranteedPennies a dayPotential earningsproven resultsproven systemPure profitrare opportunityrevolutionary breakthroughSatisfaction guaranteedSave big moneyscientific breakthroughscientifically provensecret formulasecret hacksecret methodsecret to wealthsimple trickSpecial promotionthis one trickthousands of satisfied customerstrusted by millionsUnbeatable offerunbelievable resultsunique opportunityUnlimited trialwe promise youwill not believe your eyesworry freeYou will not believe your eyesyou won't be disappointedyou won't believe#10%100%99%99.90%AmazedAmazingBonusBossbreakthroughCancelExtraFantasticFASTGiveawaylife-changingMillionMiracleMoney backNumber oneOne timePromiserevolutionarySave up toThe bestThousandsUnbelievableUnlimitedWonderful
Money and price talk: 153 terms
Discounts, price leads, cash language and offer stacking. Legitimate in a receipt, suspicious in a first touch. Severity mix: 13 high, 103 medium, 37 low.
$$$BankruptcyBillionaireCashcashcashCasinoearn while you sleepeliminate your debtF r e emake money from homemake money onlinemillion united states dollarspenny stocksrepair your credit0% interest50% offA few bobAccept cash cardsAccept credit cardsAffordable dealaffordable pricesAvoid bankruptcyBad creditbank draftbeen turned downbest mortgage ratesbig profitsBilling addressBillion dollarsCard acceptedCards acceptedCash bonusCash outcash out nowcash prizecashier's checkCents on the dollarCheck or money orderClaim your discountcompletely freeCredit bureausCredit cardCredit card offersCredit or DebitDouble yourDouble your wealthEarn $Earn cashEarn extra incomeEarn from homeEarn monthlyEarn per monthEarn per weekEarn your degreeEasy incomeEasy termsexclusive offerFor freeFor just $For just $xxxforeign accountfree downloadfree shippingfree ticketGet Moneyget paid todayGet your moneygovernment grantsHidden assetshigh returnshighest returnsHuge discountIncome from homeIncrease revenueIncrease your chancesInitial investmentinstant cashInstant earningsInstant incomeinstant payoutInvestment adviceinvestment opportunityMake $mega salemillions of dollarsMoney makingMoney-back guaranteeMonthly paymentMortgage ratesno down paymentno hidden chargesoffshore accountOne hundred percent freeOnly $passive incomepersonal loanspounds sterlingpre-approved loanPrice protectionrefinance your homeresidual incomeSave $save thousandssecure the fundsSerious cashSubject to creditthe total sumtime to refinancetotally freeunsecured loanUS Dollarsvery cheapwhy pay moreWhy pay more?wire transferYour incomeyour inheritanceAffordableBankBargainBillingBillionbitcoinCashCash-outcashbackCheckCostCostscouponCreditcryptocryptocurrencyDealDebtDiscountDollarsEarnforexIncomeInsuranceInvestmentLifetimeLoansMoneyMoney-makingMortgageOfferPricePricesProfitsQuoteRatesRefinance
Shady and spam-classic: 549 terms
The core spam lexicon: pharma, prizes, get-rich promises and scam vocabulary. The largest and most heavily weighted category. Severity mix: 130 high, 299 medium, 120 low.
100% legal100% legitimateaccount suspendedadult contentatm cardaward notificationbank of nigeriabet nowbitcoin giveawaycable descramblercasino bonusCheap medsCialisclaim your moneyclaim your prizeclaim your winningsclick to wincollect your winningscomputer ballot systemconfirm your identityCongratulationsconsignment boxcrypto millionairecum shotdear beloveddear beneficiarydear email userdear winnerdiet pilldouble your cryptoEliminate debtemail lotteryenlarge your peniserectile dysfunctionfor your eyes onlyForeclosureforeign lotteryFreefree chipsfree pornfree spinsgeneric viagragifted psychicGrowth hormoneGuaranteeguaranteed weight losshello friendherbal viagrahot singlesincrease your sex driveinstant winningsinternational driver's licenseinternational lotteryjackpotLimited time offerlive dealerlive sexlose belly fatLose weightLotterylottery coordinatorlottery winnerlucky numbers drawnlucky winnermale enhancementmedications onlineMeet girlsMeet singlesMeet womenmega jackpotMillionairemiracle cureMLMnatural viagranext of kinNigeriannigerian governmentnigerian princeNo credit checkNo obligationno prescription needednot a scamonline bettingonline casinopenis enlargementpoker tournamentpremature ejaculationPrizespyramid schemereplica rolexRisk freerisk-free betRolexScore with babesSexsexually explicitslot machineslots jackpotSocial security numberspin to winsports bettingstrictest confidencesweepstakesthe late presidentthis is not a scamthis is not fraudtrunk boxunclaimed fundsunclaimed prizeUnsubscribeutmost secrecyValiumViagraVicodinWeight lossWestern Unionwidow of the latewin bigWinnerwinning notificationwinning numberwinning numbersXanaxXXXYou have been chosenYou have been selectedyou have wonyou're a winneryou've wonyour account has been suspended0 downaccount verificationAll naturalAll newanti-aging formulaAs seen on Oprahas the beneficiarybe blessedBeneficial offerBill 1618blessing for lifeBrand new pagerBulk emailbusiness proposalbuy gift cardsBuying judgementsBuying judgmentsCable converterCalling creditorscan you do me a favorCan you help us?Cancel at any timeCannot be combinedclick to verifyCollect child supportCompare nowCompare onlineCompare ratesCompete for your businesscompliments of the seasonconfidential proposalconfirm your detailsConsolidate debt and creditConsolidate your debtCopy accuratelyCopy DVDscure forCures baldnessdata breachdear sirDig up dirt on friendsDirect emailDirect marketingdoctor recommendeddormant accountexclusive invitationExplode your businessFast viagra deliveryfat burnerfiduciary agentFinancial adviceFinancial independenceFinancially independentFor new customers onlyforeign business partnerFree bonusFree cell phoneFree DVDFree grant moneyFree informationFree installationFree InstantFree iPhoneFree laptopFree leadsFree MacbookFree offerFree priority mailFree sampleFree websitefrom the desk offurnish you withGift cardGift certificateGift includedGive it awayGiving awayGiving it awayGod bless yougood dayGreat dealGreetings of the dayGuaranteed depositGuaranteed incomeGuaranteed paymenthair growthhave you been turned downHave you been turned down?Hidden chargesHidden costsHidden feesHigh scoreHome based businessHome mortgagehonest cooperationHuman growth hormonei am contacting youI need a favorIf only it were that easyImportant informationImportant notificationInstant weight lossInternet marketingInvestment decisionIt's effectiveJob alertLaser printerLegal noticelegitimate businessLife insuranceLifetime accessLifetime dealLimited amountLimited numberLimited offerLimited supplyLimited time onlyLong distance phone numberLong distance phone offerLose weight fastLower interest rateLower interest ratesLower monthly paymentLower your mortgage rateLowest insurance ratesLowest interest rateLowest rateLowest ratesLuxury carMail in order formMark this as not junkMass emailmedical breakthroughMeet meMember stuffmoney orderMulti-level marketingmutually beneficialmystery boxname brandnatural remedyNever beforeNew domain extensionsnew login detectedNo age restrictionsNo catchNo claim formsNo credit experienceNo deposit requiredNo disappointmentNo experienceNo feesNo gimmickno gimmicksNo hiddenNo hidden costsNo hidden feesNo interestNo interestsNo inventoryNo investmentNo investment requiredno medical examNo medical examsNo middlemanNo payment requiredNo purchase necessaryNo questions askedNo sellingNo strings attachedNominated bank accountNot junkNot scamNot spamOff shoreOffer extendedOne hundred percentOnline biz opportunityOnline degreeonline gamingOnline incomeOnline jobOrder shipped byOrder statusOrders shipped byOrders shipped by shopperOutstanding valueOutstanding valuespain reliefpassword resetPay your billspayment details neededperfectly legalPlease openPrint form signaturePrint from signaturePrint out and faxPriority mailprivate and confidentialprivate lawyerprivate offerPrivately owned fundsProblem with shippingProblem with your orderProduced and sent outPromise youPure Profitsread this email to the endReal thingReduce debtRefinance homeRefinanced homeRemoval instructionsRemoves wrinklesReplica watchesRequest nowRequest todayRequires initial investmentRequires investmentReverses agingS 1618Safeguard noticeSave bigSave big monthSave moneySave nowSearch engine optimisationSection 301security breachSeen onselected speciallyserious buyers onlySerious caseserious inquiries onlySerious offerSerious onlyShop nowShopping spreesomeone using your identitySpam freeSpecial dealSpecial discountSpecial for youSpecial offerStainless steelStock alertStock pickStop calling meStop emailing meStop further distributionStop snoringStrong buyStuff on saleSubject to cashSubscribe for freeSubscribe nowSuper promosuspicious activityTells you it's an adThe best ratesThe following formThey're just giving it awayThis isn't a scamThis isn't junkThis isn't spamTimeshare offerstoner cartridgetop secretTrial unlimitedU.S. dollarsUniversity diplomasUnsecured creditUnsecured debtuntimely deathUrgent responseVacation offersverify identityverify your accountVisit our websitevital documentsWarranty expiredWe hate spamWe honor allWebsite visitorsWeekend getawayWhat's keeping you?While availableWhile in stockWhile stocks lastWhile you sleepWho really wins?without exercise or dietYour chanceyour consignmentYour statusyours faithfullyZero chanceZero percentZero riskaffidavitairdropAll-naturalAll-newAllowanceambienanti-agingAs seen onAt no costAvoidbabesbarristerBeneficiaryCelebrityCertifiedChanceCheapClaimsClearanceCollectCompareConfidentialityCOVIDCurescutieDiagnosticDIAGNOSTICSDietdiscreetecstasyeuphoriaFinanceFinancialfr33GetGoldhookupHumaninheritanceInvoiceJunkkinkyLamboLast DayLegallevitraLifeLimitedLoanlonelyLuxuryMedicalMedicineMemberMessage fromMillionsmodalitiesNear youNewNo costNo-obligationNot intendedNotspamNumber 1ObligationOffOff everythingOffersOffshoreOne-timeOpenOpportunityOpt-inOrderPasswordPasswordsPer monthPerfectPerformancephenterminePhonePleaseponziprescriptionPresentlyProfitPurchaseQuotesRateRebateRefundRegardingRemovesRequestRound the worldSaleSaveseductionSee for yourselfSeriousShoppersildenafilSnoringSoonSpamSubject toSubscribeSuppliestadalafilTermsTimeshareTraffictramadoluncensoredUndisclosedUnsolicitedVacationVIPWinningWon
Unnatural outreach phrasing: 130 terms
Cold-outreach cliches and template openers that pattern-match to mass mail even though each phrase looks harmless alone. Severity mix: 9 high, 75 medium, 46 low.
cannot be considered spamhonor all removal requestsmillion email addressesOnline pharmacythis is not spamthis message is an advertisementWork at homeWork from homeyour email address was obtainedAddresses on CDanti-spam policychecking inclick below to accessclick here to be removedclick here to removeclick here to unsubscribeConfidentiality on all ordersConfidentially on all ordersContent marketingdear account holderdear customerdear fnamedear frienddear memberdear subscriberdear userdear valued customerDigital marketingdownload for freedownload nowEmail extractorEmail harvestEmail marketingExtract emailfollowing upfriendly remindergood newshi thereHome basedHome employmentHome-based businessHomebased businessI'd love to connectIf you no longer wish to receiveImportant information regardingimportant noticeimportant updateincrease visibilityIncrease your salesInternet marketinternet trafficmarketing partnerMarketing solutionMarketing solutionsMulti level marketingnever receive another mailingno longer wish to receiveOne time mailingOnline marketingopt outour affiliate partnersquick callquick questionremove yourselfReserves the rightSearch engineSearch engine listingsSearch enginesSent in compliancesent in compliance withsent to you in errorspecial invitationsubject to credit approvaltargeted leadstargeted trafficto be removed from our mailing listto whom it may concerntouching baseunsubscribe herewe do not spamWeb trafficyou are receiving this email becauseyou have provided permissionyou registered with a partnerAcceptanceAccordinglyAccountsAddressesbest-in-classBeveragecutting-edgeDormantFormFreedomFriendFwd:HereHiddenHomeHome-basedIn accordance with lawsLeaveLoseMaintainedMarketingMediumNeverOpt inopt-outPer dayPer weekPre-approvedProblemRemovalRemoveReversess.1618SampleSatisfactionScoreSolutionStopSuccesssynergyTeenTerms and conditionsturnkeyWarrantyWifeworld-class
How to actually use this list
Do not mechanically delete words. Rewrite flagged phrases where a natural alternative exists, keep total density low relative to length, and remember that no word list outranks sender reputation: authentication, warmup, volume discipline and list verification decide more than vocabulary does. The deliverability guide covers those thresholds, and the why emails go to spam guide puts word choice in context among the eight causes.
Common questions
Do spam trigger words still matter in 2026?
Less than reputation and list quality, but yes, in clusters. Filters score context, density and reputation together rather than blocking on single words, which is exactly why this list is tiered instead of flat.
Will one trigger word send my email to spam?
Almost never alone. Several high-severity terms stacked into a short message is a different story, because that is the statistical signature of bulk mail.
Where does this list come from?
It is the working list behind our checker: multiple public spam-word libraries merged, then tested against clean B2B cold email to remove terms that false-flag legitimate outreach, then tiered by severity. This page carries the same 1,130 terms the tool scans and is updated whenever the checker is.
Test your draft against all 1,130 terms
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