Sales lead generation / updated 8 October 2026
Sales lead generation services find companies for a sales team and book the meetings that team will run. ReplyLead does that with cold email and LinkedIn. Infrastructure starts at $2,023 a month, plus an agreed share of closed revenue. Across 81 campaigns with at least 500 contacted leads, the median campaign drew replies from 2.12% of contacted leads. That reply count includes automatic replies. It is not a count of meetings. Snapshot 12 August 2026.
The next screens depend on this choice.
The pages that rank for this phrase describe a person who came to you. They filled in a form, attended a webinar, or started a trial. The labels on those pages are IQL, MQL, SQL, and PQL. The metrics they name are cost per lead, how many of those people become an opportunity, and how fast that happens. That is inbound. The stranger raised a hand.
ReplyLead's sales lead generation is the other direction. We choose the companies. We contact a person who has not asked to hear from us, by cold email and LinkedIn. The number we can put on the table is from the campaigns, not from a form counter. On 12 August 2026 the book held 115 sending campaigns, 242,669 contacted leads, 429,763 emails, and 6,249 unique replies. The median campaign among the 81 with at least 500 contacted leads replied at 2.12%. The pooled rate across all 115 was 2.58%. Automatic replies are inside both numbers. Meetings are not.
Showing both. Search summaries start from a form fill. The campaign book starts from people ReplyLead contacted.
Six steps. Click one. The detail is on the page without the click, so nothing here depends on a script to be readable.
Step 1. Accounts. Choose the companies and the person who can act.
The service is the work before a sales conversation. Someone decides which companies are worth a meeting, finds the person who can act, writes the outreach, sends it, and handles the reply until a time is on the calendar. A spreadsheet of names is a different product. If the price is for a file, it is not this service.
ReplyLead runs the outreach on two channels: cold email and LinkedIn. The first email aims for about 65 words and stops at 80. Follow-ups go only to people who have not replied, and each follow-up is one sentence. A reply, including an automatic reply, takes that person out of the sequence. The sequence itself is described on cold email sequence.
A sales lead generation company is the firm selling the work above. Business lead generation services is the same phrase with "business" in front of it. Buyers use both when they want new conversations for a team that already knows how to sell. They are not asking for a consumer list, and they are not asking the firm to replace the sales team.
Fourteen B2B firms, compared on published price and contract rather than on a rank, are on B2B lead generation companies. This page is the definition of the service and the way ReplyLead runs it.
B2B sales lead generation means the buyer is another business. The list is companies and the people inside them, not households. The person on the list has to be able to take the problem to a decision. At an owner-led company that is often the founder. At a larger one it is the head of the function whose budget pays.
ReplyLead does not publish a separate reply rate for B2B-only campaigns, because the 12 August 2026 book is already a B2B sending book and is not cut into a second B2B slice. The 2.12% median is the figure for that book, on the 81 campaigns with at least 500 contacted leads.
A lead generation marketing agency is another search for the same hire: an outside firm that creates conversations the sales team did not have. The word "marketing" does not mean ads, search, or a content program unless the proposal says so. Ask which channel is in the price.
ReplyLead's channels are cold email and LinkedIn. Phone calling is not part of the current service. If the proposal is for someone to negotiate and close, that scope is sales outsourcing, not sales lead generation.
ReplyLead's price has two parts. Infrastructure starts at $2,023 a month and is set by send volume. An agreed share of closed revenue sits on top. The share is not charged in a period where nothing closes. The infrastructure amount is still owed.
A retainer, a fee per meeting, and a revenue share are different purchases. Published prices from other firms are collected on lead generation pricing. Compare a quote only with another quote that hands over the same thing: a meeting the client will attend, or a file of names, or a closed deal.
On the snapshot of 12 August 2026, 115 sending campaigns contacted 242,669 leads and recorded 6,249 unique replies. That is a pooled rate of 2.58%. Emails sent were 429,763, which is higher because one person can receive more than one message. The reply rate uses contacted leads, not emails sent.
The 2.12% figure is different. It is the median of the campaign-level rates for the 81 campaigns with at least 500 contacted leads. Each campaign counts once. A large campaign does not pull it the way it pulls the pooled rate.
Calculated replies, not meetings
1,000 contacted leads imply about 21 unique replies at the 2.12% median and about 26 at the 2.58% pooled rate. Automatic replies are included. These are not meetings.
Sending volume is a separate limit. Google documents 2,000 messages a day and 3,000 external recipients for a paid Google Workspace user. Microsoft documents 10,000 recipients a day for an Exchange Online mailbox, plus a tenant limit on external recipients. Those are ceilings. ReplyLead sends about 10 to 12 cold emails per Google Workspace mailbox a day, and about 1 to 2 per Microsoft 365 mailbox a day.
The rates are the cold email benchmark summary extracted 12 August 2026. A reply is a unique responding contact inside a campaign. Automatic replies are included. Contacted leads are summed by campaign and are not deduplicated across campaigns. The pooled rate is 100 times total unique replies divided by total contacted leads, rounded from 2.575% to 2.58%. The median is the unweighted median of campaign rates for the 81 campaigns with at least 500 contacted leads, rounded from 2.124% to 2.12%. The calculator multiplies the number you type by those rounded rates and rounds to the nearest reply. It is not a forecast. This page does not rank other firms.
Sales lead generation services find the companies a sales team should talk to, reach the people at those companies, and book meetings the sales team can run. ReplyLead does this with cold email and LinkedIn. The client keeps the sales call and the close.
A sales lead generation company is the firm that sells that work. Business lead generation services and B2B sales lead generation are the same hire under other names: new conversations for a business that sells to other businesses, not a consumer list.
ReplyLead charges infrastructure from $2,023 a month, plus an agreed share of closed revenue. The infrastructure amount is still owed in a month where nothing closes. No revenue share is owed for that month. Other firms publish retainers or per-meeting fees. Those prices are on the lead generation pricing page.
On ReplyLead's book, the median campaign among 81 campaigns with at least 500 contacted leads drew replies from 2.12% of contacted leads. Across all 115 campaigns the pooled rate was 2.58%: 6,249 unique replies from 242,669 contacted leads. Automatic replies are included. A reply is not a meeting. Snapshot 12 August 2026.
A lead generation marketing agency is another name buyers use for a firm that brings new conversations. If the firm also closes the deal, that is sales outsourcing, not sales lead generation. ReplyLead books the meeting and does not close.
Do not buy it if nobody can take the sales call, if one new customer cannot carry $2,023 a month, or if you need the firm to negotiate and sign the contract.
On this page it is the work of choosing companies, contacting the right person, and booking a meeting for a sales team that already exists. It is not a form on a blog, and it is not a file of names. ReplyLead runs it with cold email and LinkedIn.
No. Search write-ups mention a 3-3-3 contact pattern. ReplyLead does not run a quota of three emails, three calls, and three social touches. The writing rule is a first email of about 65 to 80 words and a one-sentence follow-up to people who have not replied. A reply stops the sequence. The campaign book does not test a 3-3-3 pattern.
Not measured. The 12 August 2026 snapshot counts contacted leads and unique replies. It does not divide spend by leads, and it does not count how many replies became opportunities. Publishing a cost per lead from those columns would invent it.
If you want sales lead generation run on cold email and LinkedIn, use the form on the homepage. Infrastructure starts at $2,023 a month.
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