See what email and LinkedIn
return together.
Model a cold email programme and LinkedIn outreach from verified profiles side by side, from the first send to closed deals, revenue and the return on one monthly fee.
One monthly fee, both channels
The email technology fee follows the published volume table on the ROI calculator; LinkedIn adds a set amount per verified profile. The revenue share is agreed separately and only applies to deals that close.
What the calculator assumes
Every rate is a model assumption you select, not a measured ReplyLead result. Email rates are the ReplyLead ROI calculator's scenarios. LinkedIn acceptance, reply and booked-meeting rates are published LinkedIn outreach benchmarks; capacity follows published LinkedIn automation limits (checked 26 September 2026: 100 connection requests per profile a week for a new account, 200 for an established one). Booked LinkedIn meetings then use the same attendance and close rates as email. A month is 52 weeks divided by 12.
| Funnel stage | Conservative | Realistic | Aggressive |
|---|---|---|---|
| Email: reply rate, per unique contact | 1% | 2% | 3% |
| Email: share of replies that are positive | 12% | 15% | 20% |
| Email: positive replies that book a meeting | 20% | 25% | 32% |
| LinkedIn: connection requests accepted | 18.7% | 27.11% | 30.9% |
| LinkedIn: accepted connections that reply (declines included) | 17.6% | 27.55% | 32.2% |
| LinkedIn: accepted connections that book a meeting | 1.3% | 1.99% | 1.99% |
| Both: booked meetings that are held | 65% | 75% | 85% |
| Both: held meetings that close | 15% | 20% | 28% |
Email and LinkedIn ROI, answered
How does the email and LinkedIn ROI calculator work?
It runs two funnels side by side. Email: the emails you send reach unique leads, each contacted twice, and the scenario's reply, positive-reply, meeting, attendance and close rates turn them into closed deals. LinkedIn: each verified profile sends 100 or 200 connection requests a week, published acceptance, reply and booked-meeting rates turn them into meetings, and the same attendance and close rates turn those into deals. Both channels add up to one contract value and one return on the monthly fee.
What does LinkedIn outreach cost with ReplyLead?
$492 per verified LinkedIn profile a month alongside an email programme, plus the agreed revenue share. The email technology fee is set by volume, from $2,023 a month at 25,000 emails. Current terms are on the pricing page.
Why run email and LinkedIn together?
Many enterprise buyers sit behind email security gateways that filter cold email. LinkedIn reaches the same people in their LinkedIn inbox, so each channel covers the other and both feed one pipeline.
Where do the LinkedIn rates come from?
From published LinkedIn outreach benchmarks. In the Realistic scenario, 27.11% of connection requests are accepted, 27.55% of accepted connections reply (declines included) and 1.99% of accepted connections book a meeting. Weekly capacity follows published LinkedIn automation limits: 100 connection requests per profile for a new account and 200 for an established one. The LinkedIn lead generation page has the details.
Are these results guaranteed?
No. Every figure is a projection from the scenario you pick and the numbers you enter. Results depend on your offer, your market, your list and your deal size.
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